Sales Executive (Retail & Omnichannel Consumer Products Distribution)

SHEIN STAR PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

SHEIN STAR PTE. LTD. is seeking a Sales Executive to drive revenue by expanding B2B distribution across retail, general trade, and digital channels. The role focuses on onboarding new retail accounts and growing online presence for apparel, beauty, and café products.

You will build a robust sales pipeline, manage key accounts, and collaborate with internal teams on campaigns and pricing. The candidate should have strong NOS and CRM experience and a record of achieving sales targets.

Qualifications

• Diploma or Bachelor's degree or equivalent in Sales/Marketing/Commerce.
• Candidates with strong sales track record and industry experience are welcome.
• Experience in B2B sales and retail distribution is advantageous.

Responsibilities

• Identify and onboard new retail business customers across supermarkets and e-commerce.
• Research market needs, trends, and distribution opportunities in fashion, beauty, and café sectors.
• Build a healthy sales pipeline via prospecting, networking, and market engagement.
• Present products and negotiate terms with buyers within guidelines.
• Support expansion of offline and online sales to boost market penetration.
• Manage accounts and maintain long-term relationships for repeat business.

Skills

CRM proficiency

Excel

PowerPoint

Outlook

Sales data analysis

Negotiation

Relationship management

Planning

Collaboration

Adaptability

Education

Diploma

Bachelor's degree

Equivalent qualification

Tools

Salesforce

HubSpot

MS Office

Job description

Role Overview

The Sales Executive is responsible for driving revenue growth by developing and managing the company's business-to-business (B2B)distribution network across retail, general trade, and digital market place channels. The role specifically focuses on securing new retail accounts (such as supermarkets and specialty stores) and expanding our online platform presence for our diverse product portfolio, which includes apparel, fashion, beauty care, and café products.

Key Responsibilities

Account Acquisition & Omnichannel Network Expansion

• Identify, qualify, and onboard new retail business customers, with a strong focus on supermarkets, departmental stores, e-commerce platforms, and lifestyle retailers.
• Conduct market research to evaluate customer needs, competitor activities, market trends, and emerging distribution opportunities within the fashion, beauty, and food & beverage (café)sectors.
• Build and maintain a healthy sales pipeline through prospecting, networking, cold-calling, and market engagement activities.
• Present products and commercial proposals to prospective buyers and negotiate mutually beneficial commercial terms within approved company guidelines.
• Support the expansion of both offline(retail/supermarkets)and online sales channels to increase market penetration and brand visibility.

Distribution Management & Relationship Building

• Manage assigned customer accounts and maintain strong long-term business relationships to encourage repeat business and account growth.
• Monitor and support online store operations across marketplace platforms (e.g., Shopee, Lazada, TikTok Shop, company webstores, or similar platforms).
• Conduct regular visits to customer sites, retail outlets, supermarkets, and distribution points to assess inventory availability, product placement, merchandising standards, and market feedback.
• Optimize online product listings, including descriptions, images, pricing accuracy, promotions, and search visibility.
• Coordinate and execute commercial initiatives such as promotional campaigns, bundle offers, seasonal activations, and sales events in collaboration with internal stakeholders.
• Respond professionally to customer enquiries, feedback, and service-related issues to maintain high customer satisfaction.

Sales Operations & Financial Credit Control

• Support the achievement of monthly, quarterly, and annual sales targets, revenue objectives, and customer performance goals.
• Monitor inventory levels across assigned accounts and channels to reduce stock shortages and improve product availability.
• Maintain accurate sales records, forecasts, account plans, and customer activity reports using CRM and company systems.
• Follow up on outstanding receivables and customer payments in accordance with agreed credit terms and company procedures.
• Prepare sales reports and business updates for management review.

Market Intelligence & Customer Feedback Management

• Gather and analyze customer and market feedback relating to product performance, pricing, service quality, and competitor activities.
• Identify recurring customer concerns and collaborate with relevant departments to develop practical solutions and service improvements.
• Communicate market insights and customer requirements to internal teams, including warehouse, logistics, inventory, marketing, and operations functions.

Key Requirements

Qualifications & Education

• Diploma, Bachelor's Degree, or equivalent professional qualification in Sales, Business, Marketing, Commerce, or a related discipline.
• Candidates without formal qualifications but who demonstrate a strong track record of sales performance and relevant industry experience are fully welcome and encouraged to apply.

Experience

• Relevant experience in B2B sales, retail distribution management, wholesale trade, account management, or e-commerce.
• Experience or strong knowledge in handling consumer goods such as apparel, fashion, beauty care, or food & beverage/café products is highly advantageous.
• Demonstrated ability to develop corporate customer relationships, generate business opportunities, and contribute to sales growth.

Technical Skills

• Proficiency in CRM systems (e.g., Salesforce, HubSpot, or equivalent) is an advantage.
• Good knowledge of Microsoft Office applications, particularly Excel, PowerPoint, and Outlook.
• Ability to analyze sales data, prepare reports, and manage customer information accurately.

Core Competencies

• Commercial Negotiation & Communication: Strong presentation, communication, negotiation, and relationship-building skills.
• Customer & Relationship Management: Strong customer service mindset with effective problem-solving capabilities.
• Planning & Organizational Skills: Ability to manage multiple priorities, coordinate field/site activities, and meet deadlines.
• Collaboration & Adaptability: Ability to work independently while collaborating effectively with cross-functional teams.