Sales Executive

KAFFE GLOBAL PTE. LTD.; Singapore; Hybrid; SGD 60,000 - 100,000; Full time

Benefits offered by this job

44-hour work week

Annual leave 10 days

Job summary

INITIA Group in Singapore/Malaysia seeks a channel-focused sales professional to oversee online and retail channels. You will drive day-to-day operations, pricing, promotions, and performance reporting across Shopee, Lazada, and partner stores.

The role requires 3–4 years in e-commerce channels, hands-on platform experience, and strong collaboration with cross-functional teams. Travel opportunities and interest in K-beauty are a plus.

Qualifications

• 3–4 years of experience operating e-commerce or retail channels.
• Hands-on experience with major e-commerce platforms in Singapore/Malaysia.
• Korean language proficiency is a strong advantage for collaboration with Korean partners.
• Willingness to travel internationally.
• Interest in K-beauty/K-products.

Responsibilities

• Manage day-to-day operations for online commerce and retail channels in Singapore/Malaysia.
• Plan channel-specific pricing policies and promotions.
• Monitor channel performance metrics and report results.
• Manage channel-specific customer inquiries and requests.

Skills

Channel management

E-commerce platforms

Sales reporting

Pricing strategy

Cross-functional collaboration

Korean language (advantage)

Tools

Shopee

Lazada

Job description

Overall Job Objectives: Manage channel-specific sales activities across online commerce and retail platforms in Singapore/Malaysia, driving execution and results at the channel level.

Key Duties and Responsibilities:

• Manage day-to-day operations for online commerce channels (Shopee, Lazada, etc.) and retail channels, including B2B opportunities
• Plan channel-specific pricing policies and promotions
• Monitor and manage key channel performance metrics (sales, profit, etc.) and report on results
• Manage channel-specific CS (customer inquiries and requests)

Job Specifications:

• 3-4 years of experience operating e-commerce or retail channels
• Hands-on experience operating major e-commerce platforms in Singapore/Malaysia required
• Working proficiency in Korean is a strong advantage, as the role involves close, day-to-day collaboration with Korean sales/distribution partners on SKU development
• Open to international business travel as needed
• A genuine interest in and understanding of K-beauty/K-products

Key Deliverables:

• Channel operation and promotion plans
• Channel-specific sales performance reports
• Channel-specific CS response records

Benefits of the role:

• 44-hour work week
• Annual Leave: 10 days

About INITIA Group

INITIA Group is a Singapore-based company that develops and operates its own brands across F&B, beauty, wellness, and lifestyle.

Since launching our first F&B brand in 2013, we've steadily expanded our business and now operate more than 20 brands across Singapore and Malaysia. Our beauty and lifestyle brands include Walking On Sunshine and KANTIK by GOYO, alongside F&B brands such as DRIM, DRIM Gold, MODU, and TOFU G.

Working in beauty sales at INITIA Group goes beyond managing channels that are already up and running. You'll directly operate online commerce platforms like Shopee and Lazada and retail channels, plan channel-specific pricing and promotions, and see your work translate directly into sales and real customer response.

Because sales works closely alongside product planning, branding, marketing, and content teams, you'll get to experience how a product actually turns into revenue and grows — well beyond the scope of channel operations alone.

You will also gain broader market understanding and hands-on experience across both the Singapore and Malaysia markets. As a fast-growing organization, there are frequent opportunities to take on new projects — from expanding into new channels to planning promotions — and for those who take initiative, that means wider roles and real potential for growth.

You may visit our website to learn more about us: INITIA Group website