Sales Executive

INITIA PTE. LTD.; Singapore; Hybrid; SGD 40,000 - 66,000; Full time

Benefits offered by this job

44-hour work week

Annual leave 10 days

Job summary

INITIA Group, a Singapore-based beauty, wellness and lifestyle brand operator, seeks a Sales Executive to drive channel performance in Singapore and Malaysia. You will manage online channels (Shopee, Lazada) and retail partnerships, plan pricing and promotions, and report on channel results.

Ideal candidates have 3–4 years in e-commerce or retail, hands-on platform experience in Singapore/Malaysia, and an interest in K-beauty.

Qualifications

• 3-4 years of experience operating e-commerce or retail channels.
• Hands-on experience operating major e-commerce platforms in Singapore/Malaysia.
• Korean language ability is a strong advantage as role collaborates with Korean partners on SKU development.
• Willing to travel internationally as needed.
• Interest in and understanding of K-beauty/K-products.

Responsibilities

• Manage day-to-day operations for online and retail channels, including B2B opportunities.
• Plan channel-specific pricing policies and promotions.
• Monitor and report on key channel performance metrics (sales, profit).
• Manage channel-specific customer service inquiries and requests.

Skills

Channel management

Pricing strategy

Sales reporting

Customer service

Tools

Shopee

Lazada

Job description

Job Title: Sales Executive (영업판매)

Job Title: Sales Executive
Job Level: 3-4 years of relevant experience
Department: Sales — Online Commerce + Retail

Overall Job Objectives: Manage channel-specific sales activities across online commerce and retail platforms in Singapore/Malaysia, driving execution and results at the channel level.

Key Duties and Responsibilities:

• Manage day-to-day operations for online commerce channels (Shopee, Lazada, etc.) and retail channels, including B2B opportunities
• Plan channel-specific pricing policies and promotions
• Monitor and manage key channel performance metrics (sales, profit, etc.) and report on results
• Manage channel-specific CS (customer inquiries and requests)

Job Specifications:

• 3-4 years of experience operating e-commerce or retail channels
• Hands-on experience operating major e-commerce platforms in Singapore/Malaysia required
• Working proficiency in Korean is a strong advantage, as the role involves close, day-to-day collaboration with Korean sales/distribution partners on SKU development
• Open to international business travel as needed
• A genuine interest in and understanding of K-beauty/K-products

Key Deliverables:

• Channel operation and promotion plans
• Channel-specific sales performance reports
• Channel-specific CS response records

Benefits of the role:

• 44-hour work week
• Annual Leave: 10 days

About INITIA Group

INITIA Group is a Singapore-based company that develops and operates its own brands across F&B, beauty, wellness, and lifestyle.

Since launching our first F&B brand in 2013, we've steadily expanded our business and now operate more than 20 brands across Singapore and Malaysia. Our beauty and lifestyle brands include Walking On Sunshine and KANTIK by GOYO, alongside F&B brands such as DRIM, DRIM Gold, MODU, and TOFU G.

Working in beauty sales at INITIA Group goes beyond managing channels that are already up and running. You'll directly operate online commerce platforms like Shopee and Lazada and retail channels, plan channel-specific pricing and promotions, and see your work translate directly into sales and real customer response.

Because sales works closely alongside product planning, branding, marketing, and content teams, you'll get to experience how a product actually turns into revenue and grows — well beyond the scope of channel operations alone.

You'll also gain broader market understanding and hands-on experience across both the Singapore and Malaysia markets. As a fast-growing organization, there are frequent opportunities to take on new projects — from expanding into new channels to planning promotions — and for those who take initiative, that means wider roles and real potential for growth.

You may visit our website to learn more about us: INITIA Group website