SEA Agency Team Lead, Scaled Growth

TikTok Pte. Ltd.; Singapore; On-site; SGD 120,000 - 190,000; Full time

Job summary

TikTok Pte. Ltd. in Singapore seeks an experienced Agency Team Lead for the SEA market to build and grow a team of Agency Partner Managers. You will drive revenue by strengthening strategic partnerships with key agencies and delivering consultative, scalable advertising solutions across the region.

You will manage change, improve workflows, and lead go-to-market initiatives with a strong emphasis on data-driven outcomes and client success.

Qualifications

• Proven experience leading agency-focused sales teams.
• Strong network with media agencies in SEA.
• Deep knowledge of digital advertising formats and metrics.
• Excellent communication and negotiation skills.

Responsibilities

• Lead and manage results-driven sales teams in SEA.
• Develop and execute strategic plans to drive revenue growth.
• Collaborate with Product Marketing, Marketing, Operations, Strategy to tailor solutions.
• Identify new opportunities and trends in digital ads and e-commerce.
• Conduct market analysis and provide insights to improve strategies.
• Represent TikTok at industry events, conferences, and client meetings.
• Track sales performance and report to senior management.

Skills

Agency sales

Leadership

Sales strategy

Stakeholder management

Team coaching

Tools

CRM systems

Job description

Responsibilities

Team Introductions TikTok's Scaled Growth team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From executing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our Scaled Growth team combines operational expertise and sales acumen with a customer-centric mindset to help businesses achieve their marketing goals on TikTok. We are seeking an experienced Agency Team Lead for the SEA market to manage and develop a team of Agency Partner Managers (APMs) who support our highest-value agencies.

In this role, you will lead a team responsible for growing agency portfolios, unlocking revenue opportunities, strengthening strategic partnerships, and using insights and data to deliver consultative, scalable solutions for our customers. The ideal candidate has proven success leading agency-focused, analytically driven digital sales teams in a fast-moving environment. You are confident managing change, building new processes, improving existing workflows, and leading go-to-market strategies.

You will be a collaborative leader who enjoys developing talent, works effectively across functions, and takes ownership in accelerating customer success. With a strong understanding of the digital agency ecosystem in the METAP region, you will translate market knowledge into impactful programs, tools, and commercial outcomes. Responsibilities

• Lead and manage results-driven and fast growing sales teams in SEA
• Develop and execute strategic sales plans to drive revenue growth and agency engagement for the region as well as individual country
• Collaborate closely with internal stakeholders such as Product Marketing, Marketing, Operations, Strategy tea, to tailor digital advertising solutions that meet client objectives and optimize both e-commerce and non-ecommerce performance.
• Identify new business opportunities and emerging trends within digital ads and e-commerce to stay ahead of the competition.
• Conduct regular market analysis and provide insights to enhance sales strategies and agency collaboration.
• Represent the company at industry events, conferences, and client meetings within the region.
• Track sales performance metrics and report progress to senior management.

Qualifications

Minimum Qualifications

• Proven experience (5+ years) in agency sales or account management within the digital advertising and/or e-commerce sectors.
• Has experience working with agencies and/or has strong networks and relationships with media agencies in SEA.
• Deep knowledge of digital advertising formats, platforms (e.g., programmatic, social, search), and performance metrics.
• Familiarity with e-commerce business models, marketplaces, and customer acquisition strategies.
• Excellent communication, negotiation, and presentation skills.

Preferred Qualifications

• Experience working at major digital advertising platforms with exposure to high-growth agency ecosystems.
• Deep knowledge of the digital advertising industry, particularly within segments such as professional services, entertainment, education, retail, and travel.
• Experience developing go-to-market strategies based on market trends and customer insights.
• Strong entrepreneurial and growth-oriented mindset, with comfort managing change and driving continuous improvement.