Sales Application Engineer – Energy Monitoring

LIM KIM HAI ELECTRIC CO. (S) PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

LIM KIM HAI ELECTRIC CO. (S) PTE. LTD.

in Singapore seeks a Sales Application Engineer to drive business growth in Energy EMS, monitoring, IoT and smart utility management solutions. You will engage with building owners, facility managers and system integrators to understand requirements and develop compelling proposals. Using a consultative solution-selling approach, you will manage opportunities from lead to handover, present demonstrations, review electrical infrastructure, and support ROI

Qualifications

• Diploma or Degree in Electrical Engineering, Electronics, Mechatronics, Energy Engineering, Building Services, Automation or related disciplines.
• 2-3 years of experience in sales, sales engineering or application engineering.
• Good understanding of electrical distribution systems, three-phase systems, energy metering and SLDs.
• Strong customer engagement, presentation, negotiation and communication skills.
• Commercially driven with the ability to identify upselling and cross-selling opportunities.
• Willing to travel for customer meetings and site surveys.
• Knowledge of Modbus, RS485, LoRaWAN, MQTT, BACnet, EMS/iEMS or BMS is advantageous.

Responsibilities

• Drive business development within the Energy segment, focusing on EMS, Energy Monitoring, IoT and Smart Utility Management solutions.
• Identify opportunities and develop relationships with building owners, facility managers, energy managers, consultants, contractors and system integrators.
• Apply a consultative solution-selling approach to understand customer needs, identify pain points and propose solutions that deliver measurable business value.
• Manage opportunities from lead generation through qualification, customer engagement, site survey, solution proposal, quotation, negotiation, closing and project handover.
• Use energy data, monitoring insights and site observations to identify potential energy-saving opportunities and develop additional sales opportunities.
• Recommend and develop complementary energy-saving solutions including sustainable lighting, VSD, smart controls and automation, EV charging and energy management.
• Support estimation of potential energy savings, cost reduction and payback period to strengthen customer business cases.
• Prepare and present technical-commercial proposals, including solution architecture, scope, quotation, ROI and savings calculations.
• Conduct customer meetings, presentations, product demonstrations and site surveys.
• Review SLDs, existing meters, electrical panels and utility infrastructure to identify monitoring opportunities.

Skills

Solution selling

Customer engagement

Presentation

Negotiation

Communication skills

Education

Electrical Engineering

Electronics

Mechatronics

Energy Engineering

Building Services

Automation

Business

Job description

About the role

We are looking for a Sales Application Engineer to drive business development within the Energy segment, focusing on Energy Management Systems (EMS), Energy Monitoring, IoT and Smart Utility Management solutions. This is a sales-driven, customer-facing role combining business development with solution selling. The role involves identifying opportunities, understanding customer requirements, developing solutions and converting opportunities into projects. You will work closely with internal and external stakeholders, including suppliers, customers, building owners, facility managers, contractors, consultants and technology partners, from initial engagement through to project award and handover. A key part of the role is to use energy data and site observations to identify potential energy-saving opportunities and upsell complementary solutions such as sustainable lighting, HVAC optimisation, VSDs, smart controls and other energy-efficiency solutions.

Key responsibilities

• Drive business development within the Energy segment, focusing on EMS, Energy Monitoring, IoT and Smart Utility Management solutions.

• Identify new opportunities and develop relationships with building owners, facility managers, energy managers, consultants, contractors and system integrators.

• Apply a consultative solution-selling approach to understand customer needs, identify pain points and propose solutions that deliver measurable business value.

• Manage opportunities from lead generation through qualification, customer engagement, site survey, solution proposal, quotation, negotiation, closing and project handover.

• Use energy data, monitoring insights and site observations to identify potential energy-saving opportunities and develop additional sales opportunities.

• Recommend and develop complementary energy-saving solutions including sustainable lighting, Variable Speed Drives (VSD), smart controls and automation, EV charging and energy management, and other energy-efficiency and sustainability solutions.

• Support estimation of potential energy savings, cost reduction and payback period to strengthen customer business cases.

• Prepare and present technical-commercial proposals, including solution architecture, scope, quotation, ROI and savings calculations.

• Conduct customer meetings, presentations, product demonstrations and site surveys.

• Review SLDs, existing meters, electrical panels and utility infrastructure to identify monitoring opportunities.

About you

• Diploma or Degree in Electrical Engineering, Electronics, Mechatronics, Energy Engineering, Building Services, Automation, Business or related disciplines.

• 2-3 years of experience in sales, sales engineering or application engineering.

• Good understanding of electrical distribution systems, three-phase systems, energy metering and SLDs.

• Strong customer engagement, presentation, negotiation and communication skills.

• Commercially driven with the ability to identify upselling and cross-selling opportunities.

• Strong stakeholder management and relationship-building skills.

• Self-motivated, target-driven and able to work independently.

• Willing to travel for customer meetings and site surveys.

• Experience in B2B solution selling is preferred.

• Knowledge of Modbus, RS485, LoRaWAN, MQTT, BACnet, EMS/iEMS or BMS will be an advantage.