SALES

TRAVEL 21 (S) PTE LTD; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

TRAVEL 21 (S) PTE LTD is seeking a high‑performing Sales Manager to lead the sales team in Singapore and regional markets. You will own end‑to‑end sales strategies, nurture key partnerships, and drive revenue growth with deep tourism industry expertise.

You will manage a team, set targets, and deliver coaching while building strong client relationships, negotiating contracts, and reporting to senior management. Fluency in English and Chinese is required to operate across markets.

Qualifications

• Minimum 10 years of sales experience in tourism, travel, hospitality or related sectors.
• 4+ years in a leadership or managerial role.
• Fluent in English and Chinese, written and spoken.
• Proven track record of meeting/exceeding sales targets and growing revenue.

Responsibilities

• Design and execute sales strategies to acquire corporate, leisure, and institutional clients across Singapore and regional markets.
• Lead, mentor, and develop a sales team with targets, coaching, and accountability.
• Build and sustain high-value client relationships, negotiate contracts, and close deals.
• Monitor market trends and competitor activity to identify new business opportunities.
• Prepare sales forecasts, budgets, and performance reports for senior management.
• Collaborate with marketing, product, and operations to align sales with brand and service delivery.
• Communicate effectively with clients and partners in English and Chinese across markets.

Skills

Leadership

Sales management

Strategic planning

Bilingual English Chinese

Client relationships

Education

Business/Tourism & Hospitality Management degree

Job description

SALES MANAGER (Tourism Industry)

About the Role

We are seeking a high-performing, results-driven

Sales Manager

with deep roots in the travel and tourism sector to lead our sales team and drive business growth. You will own end-to-end sales strategies, nurture key client partnerships, and steer our revenue expansion — bringing proven expertise built over more than a decade in tourism sales.

Key Responsibilities

• Design and execute comprehensive sales strategies to acquire new corporate, leisure, and institutional clients, maximise revenue, and expand market share across Singapore and regional markets.
• Lead, mentor, and develop a team of sales professionals — setting targets, monitoring performance, delivering coaching, and fostering a high-accountability, customer-first culture.
• Build and sustain strong, trust-based relationships with high-value clients, travel partners, industry stakeholders, and suppliers; negotiate contracts and close deals with confidence.
• Monitor market trends, competitor activity, and customer preferences to identify new business opportunities and adapt sales approaches accordingly.
• Prepare detailed sales forecasts, budgets, and performance reports; present strategic updates to senior management regularly.
• Collaborate with marketing, product, and operations teams to align sales initiatives with brand positioning and service delivery standards.
• Communicate effectively with clients, partners, and internal teams across both English and Chinese markets — serving as a bridge between diverse stakeholder groups.

Requirements

• Minimum 10 years of hands-on sales experience specifically within the tourism, travel, hospitality, or related sectors — with at least 4 years in a leadership or managerial role.
• Fluent in both written and spoken English and Chinese; able to conduct business, present, and draft professional correspondence in both languages with confidence.
• Demonstrated track record of consistently meeting and exceeding sales targets, growing revenue, and managing key accounts in the tourism industry.
• Proven ability to lead, motivate, and develop sales teams; strong decision-making, negotiation, and problem-solving skills.
• Deep understanding of tourism products, distribution channels, and market dynamics in Singapore and the broader Asia-Pacific region.
• Willingness to travel as required to meet clients, attend industry events, and develop partnerships.
• Degree in Business, Tourism & Hospitality Management, Marketing, or a related field is preferred.