ROI-Driven Bakery Marketing Lead

THE FROSTED CHICK; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

The Frosted Chick in Singapore is seeking an experienced marketing lead to conceptualise and execute a company-level marketing strategy for our F&B bakery concept around customised products. You will drive ROI-focused campaigns and brand-building activities, collaborating with management to align with long-term business goals.

We welcome traditionally trained or self-taught candidates who are outcome oriented and ready to work closely with Managers and Directors to deliver measurable results.

Qualifications

• Experience conceptualising and executing a company-level marketing strategy.
• Ability to assess branding with a long-term vision.
• Willingness to collaborate with Managers and Directors.

Responsibilities

• Develop marketing strategy for a F&B bakery concept.
• Lead brand-building campaigns and initiatives.
• Partner with leadership to ensure marketing ROI and measurable outcomes.

Skills

Marketing strategy

ROI analysis

Branding vision

Job description

The Frosted Chick in Singapore is seeking an experienced marketing lead to conceptualise and execute a company-level marketing strategy for our F&B bakery concept around customised products. You will drive ROI-focused campaigns and brand-building activities, collaborating with management to align with long-term business goals.

We welcome traditionally trained or self-taught candidates who are outcome oriented and ready to work closely with Managers and Directors to deliver measurable results.