Marketing Manager - Trade & Brand

PERSOL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

PERSOL SINGAPORE PTE. LTD. is seeking a proactive marketer to spearhead trade and brand marketing initiatives within Singapore, focusing on executing product launches and retail campaigns to drive sales growth and achieve commercial objectives.

You will develop the annual marketing calendar, plan launches and promotions, collaborate with sales teams, manage budgets, and oversee e-commerce and external partnerships to ensure alignment with brand initiatives and sales goals.

Qualifications

• Degree or Diploma in Marketing, Business, Communications or related field.
• 4-7 years of experience in trade, channel, brand, consumer or commercial marketing.
• Demonstrated ability to manage campaigns and product launches from planning to execution.
• Experience working with retail partners, wholesalers or key accounts is essential.
• Strong commercial insight linking marketing to sales growth.
• Budget management experience and ability to handle multiple projects.

Responsibilities

• Develop and oversee the annual marketing calendar aligned with sales objectives and key retail timelines.
• Plan and implement product launches, trade promotions, retail activities and seasonal campaigns.
• Collaborate with sales teams to support key accounts and retail partners through marketing efforts.
• Manage marketing budgets, work with external agencies, and oversee timelines and deliverables.
• Analyze campaign performance, customer feedback and sales data to identify improvements.
• Supervise e-commerce marketing with the E-commerce Executive and external partners to align with brand and sales goals.
• Assist in annual marketing strategy, demand forecasting, promotional planning and campaign evaluations with market insights.

Skills

Marketing analytics

Stakeholder management

Communication

Education

Degree or Diploma in Marketing, Business, Communications

4-7 years in related marketing field

Job description

Brief Summary:

We are looking for a proactive marketer to spearhead trade and brand marketing initiatives within the Singapore market. This role focuses on executing product launches and retail campaigns to drive sales growth and achieve commercial objectives.

Responsibilities:

• Develop and oversee the annual marketing calendar aligned with sales objectives, product strategies, and key retail timelines.
• Plan and implement product launches, trade promotions, retail activities, seasonal campaigns, and merchandising initiatives.
• Collaborate closely with sales teams to offer relevant support to key accounts, wholesalers, and retail partners through impactful marketing efforts.
• Manage marketing budgets, work with external agencies, and oversee project timelines and deliverables effectively.
• Analyze campaign performance, customer feedback, and sales data to identify areas for improvement and suggest actionable steps.
• Supervise e-commerce marketing efforts alongside the E-commerce Executive and external partners, ensuring alignment with brand initiatives and sales goals.
• Assist in annual marketing strategy development, demand forecasting, promotional planning, and campaign evaluations by providing market insights and competitor analysis.

Requirements:

• Degree or Diploma in Marketing, Business, Communications, or a related field.
• 4-7 years of relevant experience in trade, channel, brand, consumer, or commercial marketing.
• Demonstrated ability to manage marketing campaigns and product launches from planning to execution.
• Experience working with retail partners, wholesalers, or key accounts is essential.
• Strong commercial insight into the relationship between marketing and sales growth.
• Proven track record in budget management and handling multiple projects simultaneously.
• Ability to leverage sales and campaign data to inform actionable strategies.
• Excellent communication and stakeholder management skills; ability to work independently in a small team setting.
• Experience in FMCG, consumer goods, lifestyle categories, or similar international branded sectors is an added advantage.
• Familiarity with modern trade or distributor-led business frameworks.
• Understanding of e-commerce platforms such as Shopee or Lazada, and capability to guide external partners.
• Exposure to aspects of demand forecasting, promotional strategies, and collaborative efforts with regional or international stakeholders.

EA License No.: 01C4394 (PERSOL SINGAPORE PTE LTD)