Regional SEO GEO Leader - APAC

Decathlon Singapore; Singapore; On-site; SGD 90,000 - 130,000; Full time

Benefits offered by this job

Staff discount across Decathlon

Comprehensive medical and insurance

Sports & health allowance

Decathlon Academy training

Profit sharing opportunity

Job summary

Decathlon Singapore is seeking a senior SEO leader to own and accelerate organic search for our APAC ecommerce platform. The role combines technical SEO leadership with cross-functional collaboration with Product, Engineering, UX and Content teams to embed SEO into platform development and local market execution.

You will lead country SEO across 12 markets, implement regional standards, build dashboards and drive sustainable traffic growth.

Qualifications

• 5+ years of SEO experience in large-scale ecommerce or marketplace.
• Strong technical SEO expertise and modern web architectures.
• Translate SEO requirements into actionable product and engineering priorities.
• Experience leading SEO initiatives across multiple countries or business units.
• Strong analytical capabilities, business orientation and stakeholder management.

Responsibilities

• Drive SEO excellence across our ecommerce platform with a regional focus across APAC.
• Lead and coordinate SEO performance across APAC markets, defining standards and dashboards.

Skills

Technical SEO

SEO strategy

Analytics

Stakeholder management

Cross-functional leadership

Tools

Google Analytics

Google Search Console

Job description

Decathlon unveiled our new purpose: "Bring people together through sport to make wellbeing accessible for all"
This purpose signifies our transformation from a traditional retailer to a global sustainable sports brand aiming to deliver the physical, emotional, and societal benefits of sport to people worldwide. Rooted in the values of Vitality, Generosity, Responsibility, and Authenticity, this mission directs the efforts of over 100,000 passionate teammates globally, ensuring sport is accessible to everyone regardless of their level or physical condition.
Mission

Own and accelerate organic search performance across Decathlon’s APAC ecommerce platform, combining technical SEO leadership with functional leadership of SEO teams across 12 markets.

Ensure our regional platform is built for search visibility while enabling each country to execute an effective local SEO strategy.

Key Responsibilities

1. Drive SEO excellence across our ecommerce platform

• Own the regional technical SEO strategy and roadmap across web and mobile.
• Partner with Product, Engineering, UX and Content teams to embed SEO into platform development.
• Drive improvements in crawlability, indexation, site architecture, structured data, internal linking and Core Web Vitals.
• Ensure SEO requirements are integrated into product discovery, development and release processes.
• Anticipate the impact of AI driven search and evolving search engine technologies.

2. Lead and coordinate SEO performance across APAC markets

• Functionally lead country SEO leaders, establishing shared priorities, standards and best practices.
• Define a regional SEO framework while preserving flexibility for local market needs.
• Support countries in building and executing their local SEO strategies.
• Establish performance dashboards, KPIs and regular business reviews.
• Identify opportunities to scale successful initiatives across markets and strengthen SEO capabilities.

Success Measures

• Sustainable growth in organic traffic and SEO attributed revenue.
• Improved technical SEO health and search visibility across markets.
• Consistent adoption of regional SEO standards.
• Stronger SEO capabilities and measurable performance improvements across countries.

Candidate Profile

• 5+ years of SEO experience, ideally in large scale ecommerce or marketplace environments.
• Strong technical SEO expertise and solid understanding of modern web architectures.
• Proven ability to translate SEO requirements into actionable product and engineering priorities.
• Experience leading SEO initiatives across multiple countries or business units.
• Strong analytical capabilities, business orientation and stakeholder management.
• Ability to influence distributed teams without direct hierarchical authority.

What Makes This Role Different

That role combines platform ownership, regional performance accountability and cross country functional leadership.

The successful candidate will operate at the intersection of Technology, Product and Business, turning SEO into a scalable growth capability across APAC.

A Remuneration That Grows With You:

• Salary in accordance with your experience
• Monthly bonus based on sales performance
• Dive into the opportunity to become a Shareholder and share in the success of our global family.
• At the end of the year, reap the rewards of profit sharing based on the performances across the country.

Climb the Career Ladder:

• Elevate your skills with the power of our internal Decathlon Academy – upskill and re-skill your way to greatness.
• Chart your course with local and global career progression opportunities (Zig-zag and/or specialization) in retail, procurement and support team.

Because We Care About You:

• We've got your well-being covered with comprehensive medical and insurance coverage.
• Enjoy a flexible spending allowance annually for Sports & Health related expenses, including dental, vision and wellness activities;
• Enjoy staff discount across ALL Decathlon products

Sports, Community, and Bonding:

• Kick off those shoes and join in the sports fun after work or during team meetings.
• Immerse yourself in a vibrant community of like-minded, sporty individuals just like you!

At Decathlon, we're not just a workplace – we're a lifestyle, and we want you to experience the very best. Join us and let's conquer the world of sports together!