FirstApex builds the core systems that Property & Casualty insurers run their business on. For more than 40 years, insurers and reinsurers across Asia, Europe, Latin America and North America have used our platforms to write policies, settle claims and connect to the partners, regulators and channels around them. Our flagship platforms are FirstGen, a policy administration and claims system, FirstRe for reinsurance, and the NextGen Integration Platform (NIP), which handles integration across channels, partners, regulators and vendors. We are headquartered in Singapore, with teams in Japan and India, supporting clients across North America, EMEA and APAC. Since 2023, FirstApex had been part of Constellation Software Inc. (TSX: CSU). Constellation acquires vertical-market software businesses, runs them as autonomous units, and never sells them. That gives us something rare in Insurtech: the backing of a global software group with the speed, focus and accountability of a specialist insurance software business with a global footprint.
The role
We are hiring a senior sales leader to win new insurers to FirstApex across Asia Pacific. This is a hunter's role: you will own the new-logo number, open doors at the C-suite of general insurers and reinsurers, and close multi-year core-platform enterprise deals. Alongside them, you will sell our new standalone AI applications, which close faster and build revenue and relationships while the larger deals mature. You will impact a decision insurers make every 3–5 years. That means earning the trust of the CEO, COO and CIO, building a business case the board will approve, and orchestrating our teams across the company to win. You will not inherit a large book to manage; you will build one.
Job title Regional Sales Director, APAC
Location Singapore (preferred) or India (Mumbai or Bangalore), with regional
travel (roughly 30–40%)
Reports to CEO, FirstApex
Territory Southeast Asia, India, Japan and wider APAC
Works closely with Professional Services Leader, pre-sales, product, R&D, marketing,
customer service, maintenance and finance
Experience 12+ years in enterprise software sales, 7+ selling to insurers, reinsurers
or financial services in APAC
Employment type Full-time, permanent
What you will do
Hunt and win new logos
- Own the APAC new-business target and build the pipeline yourself, from first conversation to signed contract.
- Identify insurers facing a core-system decision: legacy replacement, regulatory change, M&A, new lines or a digital channel push. Get there before the RFP.
- Run complex enterprise sales cycles of 6–9 months, including RFPs, proofs of concept, commercial negotiation and contract close.
- Sell our standalone AI applications as a faster route into new accounts, building revenue and executive relationships while larger platform decisions mature. Sell to the C-suite
- Build relationships with CEOs, COOs, CIOs, CTOs and heads of underwriting and claims at general insurers, reinsurers and MGAs.
- Frame FirstGen, FirstRe and NIP as business outcomes: speed to market for new products, lower cost per policy, regulatory readiness and integration with partners.
- Craft business cases and executive presentations that stand up to board and procurement scrutiny.
Lead the deal team across FirstApex
- Orchestrate pre-sales, product, R&D, marketing, Professional Services, customer service, maintenance and finance on every pursuit. You are the quarterback; they are your team.
- Partner with the Professional Services Leader from qualification onward: they shape effort estimates, delivery approach and staffing, and review every statement of work for delivery risk before you sign. Together you price deals we can deliver profitably.
- Hand over each new client formally at contract signature, then stay on as executive sponsor through go-live. Turn successful programmes into references and the next logo.
- Feed what you hear in the market back to product leadership to shape the roadmap. Build the market and the brand
- Represent FirstApex at industry forums and in direct executive briefings across the region; be a recognised voice on core modernisation.
- Develop partnerships with system integrators, consultancies and cloud providers that bring us into deals.
- Grow existing clients where it serves the client, using our reference sites to win the next logo. Run the sales process with discipline
- Maintain an accurate pipeline and forecast in CRM and report it to leadership monthly.
- As the revenue you win grows the region, earn the case to build a sales and business development team around you.
Build the market and the brand
- Represent FirstApex at industry forums and in direct executive briefings across the region; be a recognised voice on core modernisation.
- Develop partnerships with system integrators, consultancies and cloud providers that bring us into deals.
- Grow existing clients where it serves the client, using our reference sites to win the next logo. Run the sales process with discipline
- Maintain an accurate pipeline and forecast in CRM and report it to leadership monthly.
- As the revenue you win grows the region, earn the case to build a sales and business development team around you.
What success looks like in your first year
Who you are
You are a closer who has sold enterprise software into insurers and knows what it takes to move a core-system decision through a boardroom.
You must have
- 12+ years in enterprise software sales, with at least 7 selling to insurers, reinsurers or financial services in Asia Pacific.
- A record of personally sourcing and closing new logos worth US$1–3M in total contract value, with cycles of 6–9 months. Be ready to walk us through three of them.
- A track record of selling standalone AI applications to insurers or Insurtech, alongside larger platform deals.
- Direct relationships with C-level executives at general insurers in at least two APAC markets.
- Working knowledge of P&C insurance operations: underwriting, policy administration, claims, reinsurance and distribution.
- The ability, and the comfort, to lead cross-functional deal teams without formal authority, and the credibility to get product and delivery leaders to back your commitments.
- Commercial rigour: you build your own pipeline, forecast accurately and negotiate contracts that protect margin. It helps if you have
- Sold core insurance platforms (policy, claims or billing) for, or against, the leading global P&C core-platform vendors.
- Experience in Japan, India, Indonesia, Malaysia, Thailand, Vietnam or the Philippines; another Asian language.
- Worked with system integrators and consultancies as a route to market.
- Built or led a small regional sales team. We care more about what you have closed than which degree you hold.
What we offer
- A territory to build, not a quota to inherit. You will define how FirstApex wins in APAC and have direct access to the CEO and product leadership to make it happen. No layers of regional matrix between you and a decision.
- A product proven at scale. You will sell platforms that insurers and reinsurers on four continents run their core business on, backed by client relationships that span decades. Reference calls are easy.
- Rewards for results. A competitive base and an equitable commission plan for new business.
- A global network behind a focused business. Access to the operating playbooks and peer community of Vela and Constellation's hundreds of vertical-software businesses worldwide.
- Singapore or India base, global reach. Work from our Singapore headquarters or our India office, alongside teams across Singapore, Japan and India, with a global client base.
- Benefits and wellbeing Comprehensive medical cover, 18 days' annual leave, CPF (Singapore) or PF (India) contributions, and a budget for professional development.
Compensation: Competitive, and in line with industry and market standards.