Regional Product Marketing Leader – Asset Management

Prudential; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

Eastspring is a global asset manager with Asia at its core. We are seeking a commercially minded product marketing leader to own regional product positioning across asset classes and investments, and to develop go-to-market strategies and narratives for launches and campaigns.

You will partner with Investments, Product, Distribution and Marketing to translate complex investment concepts into client-centric narratives, drive engagement and fundraising, and build high-performing teams in a

Qualifications

• 10-12+ years in asset management marketing or related strategy roles.
• Proven track record in product positioning, GTM strategy and fundraising outcomes.
• Strong understanding of asset classes, investment strategies and market dynamics.
• Proven leadership experience building and leading regional/global teams.
• Exceptional storytelling and stakeholder management to translate complex investments into client narratives.
• Degree in Marketing, Finance, Economics or related discipline; advanced qualifications are advantageous.

Responsibilities

• Own Eastspring's regional product positioning and value proposition across asset classes and growth priorities.
• Develop go-to-market strategies and narratives for launches, campaigns and investment themes.
• Act as strategic link between Investments, Product, Distribution, and Marketing, ensuring client-centric and differentiated propositions.
• Partner with Distribution, Channel Marketing and Digital Marketing to activate propositions through effective channels.
• Drive regional product content priorities aligned with go-to-market plans and client needs.
• Manage creation, governance and measurement of compliant product content and its commercial impact.

Skills

Product marketing

Asset management

Go-to-market

Stakeholder mgmt

Education

Degree in Marketing/Finance/Economics

Job description

Eastspring is a global asset manager with Asia at its core. We are seeking a commercially minded product marketing leader to own regional product positioning across asset classes and investments, and to develop go-to-market strategies and narratives for launches and campaigns.

You will partner with Investments, Product, Distribution and Marketing to translate complex investment concepts into client-centric narratives, drive engagement and fundraising, and build high-performing teams in a