Regional Marketing Manager, One Samsung B2B

Samsung; Singapore; On-site; SGD 110,000 - 180,000; Full time

Job summary

Samsung is seeking a Regional Marketing Manager for the One Samsung B2B Team in Singapore. You will drive the regional B2B marketing strategy, align with sales, and lead integrated campaigns across digital and offline channels to grow revenue and leads.

The role emphasizes content creation, market intelligence, and governance with subsidiaries, plus budget and agency management to ensure ROI and alignment with regional priorities.

Qualifications

• Requires a degree in Marketing, Business, Communications or related field.
• Minimum 8 years of B2B marketing experience, ideally in a regional role.
• Strong understanding of B2B marketing across digital and offline channels.
• Self-motivated, hands-on and solution-oriented with a can-do attitude.
• Able to work in a fast-paced environment and manage complex processes.

Responsibilities

• Develop and execute the integrated regional B2B marketing strategy and annual plan.
• Plan and deliver marketing activities including events, digital campaigns and lead generation.
• Translate business priorities into targeted marketing programs with sales teams.
• Create marketing content and assets for enablement, case studies and references.
• Monitor trends and competition to strengthen regional B2B positioning.

Skills

B2B marketing

Digital & offline channels

Stakeholder management

Analytical thinking

Communication skills

Self-motivated

Fast-paced environment

Travel readiness

Education

Degree in Marketing/Business/Communications

Tools

Salesforce (SFDC)

Microsoft Word

Microsoft Excel

PowerPoint

LinkedIn

Google (ABM tools)

Job description

Position Summary

As an experienced Regional Marketing Manager, you will be a part of One Samsung B2B Team, responsible for developing and executing marketing strategies to drive business growth, increase brand awareness, and generate leads in selected vertical markets.

This role requires a strong understanding of B2B online and offline marketing principles, excellent communication skills, and the ability to work collaboratively with cross-functional teams.

Role and Responsibilities

1. 
   

   Marketing Strategy & Execution

   
   

   Develop and execute the Integrated B2B regional marketing strategy and annual plan, aligned with business priorities, sales objectives and revenue growth.

   
   

   Plan and deliver integrated marketing activities, including customer events, executive engagements, digital campaigns and lead-generation initiatives.

   
   

   Work closely with Vertical Business Development representatives and local sales teams to translate business and customer priorities into targeted marketing programs.

   
   


2. 
   

   Content, Market Intelligence & Sales Enablement

   
   

   Develop relevant B2B marketing and sales-enablement content, including presentations, case studies, customer references, sales materials and campaign assets.

   
   

   Conduct and consolidate market, customer and competitor intelligence to identify trends, opportunities and evolving customer needs.

   
   

   Monitor industry trends, emerging technologies and competitor activities to continuously strengthen our B2B positioning and marketing approach.

   
   


3. 
   

   Regional Governance & Subsidiary Support

   
   

   Drive alignment with subsidiaries across the region, providing guidance and ensuring consistency with regional Integrated B2B priorities.

   
   

   Review subsidiaries' marketing activities, consolidate key achievements and results, and provide regular executive-level reporting.

   
   

   Manage required Samsung internal processes and governance to enable effective and timely execution of Integrated B2B marketing activities.

   
   


4. 
   

   Budget, Agencies & Performance

   
   

   Own and manage the regional Integrated B2B marketing budget, ensuring effective allocation of resources against business priorities.

   
   

   Lead the selection, bidding and management of external agencies and partners, ensuring quality, cost effectiveness and timely execution.

   
   

   Define, track and report marketing performance and ROI, including lead generation, customer engagement, pipeline contribution and other relevant business KPIs.

   
   

Skills and Qualifications

• Degree in Marketing, Business, Communications or a related field.


• Minimum 8 years of B2B marketing experience, ideally in a regional role.


• Strong understanding of B2B marketing, across both digital and offline channels.


• Self-motivated, hands-on and solution-oriented, with a strong \"can-do\" attitude.


• Able to work in a fast-paced environment, manage complex processes and support demanding business requirements.


• Strong communication and stakeholder management skills, working effectively with sales teams, customers, partners and agencies.


• Good analytical and problem-solving skills, with the ability to translate data and insights into actions.


• Proficient in Microsoft Word, Excel, PowerPoint and Salesforce (SFDC).


• Familiar with key B2B marketing platforms and tools, including LinkedIn, Google and Account-based Marketing (ABM) solutions.


• Willing and able to travel regionally as required.

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