Regional B2B Marketing Manager, Display Solutions

Samsung Southeast Asia & Oceania; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Samsung Southeast Asia & Oceania is seeking a proactive B2B Marketing Manager to lead regional activities across eight markets. You will drive demand generation, support sales growth, and ensure consistent marketing execution with regional stakeholders and local teams.

The role focuses on the Display Solutions Business for the region, requiring strong experience in ABM, digital campaigns, and marketing automation to optimize pipeline and ROI.

Qualifications

• Bachelor's degree in Marketing, Business, or related discipline.
• Minimum 6 years of B2B marketing experience, 8+ total marketing experience.
• Proven experience in demand generation, digital marketing, marketing automation, and lead management.
• Strong understanding of ABM, customer segmentation, and campaign performance measurement.
• Experience managing marketing budgets, external agencies, and cross-functional projects.
• Familiarity with AI-powered marketing tools to improve productivity and campaign execution.
• Strong communication, coordination, and stakeholder management across markets.

Responsibilities

• Lead and coordinate regional B2B marketing activities across multiple markets.
• Plan and execute integrated demand generation campaigns across digital and offline channels.
• Manage regional marketing budgets, agency partners, and procurement processes.
• Partner with Sales to support ABM, lead generation, and pipeline growth.
• Monitor campaign performance, leverage marketing automation and AI tools, and optimize results.
• Advise local subsidiaries on quarterly marketing plans and budgets.

Skills

Demand generation

Digital marketing

Marketing automation

Lead management

ABM

Budget management

Stakeholder management

AI marketing tools

Education

Bachelor's degree in Marketing or related

Job description

Position Summary

We are looking for a proactive and results-driven B2B Marketing Manager to join our Regional Center of Excellence (COE), supporting 8 markets across the region. This role is responsible for driving demand generation, supporting sales growth, and ensuring consistent marketing execution across multiple markets through close collaboration with regional stakeholders and local teams. This role will cover the Display Solutions Business for the region.

Role And Responsibilities

• Lead and coordinate regional B2B marketing activities across multiple markets, ensuring alignment with business objectives.
• Plan and execute integrated demand generation campaigns across digital and offline channels, including website, LinkedIn, email marketing, events, and product launches to generate qualified sales leads.
• Manage regional marketing budgets, agency partners, and internal procurement/approval processes to ensure efficient and compliant campaign execution.
• Partner closely with Sales and cross-functional stakeholders to support Account-Based Marketing (ABM), lead generation, and pipeline growth.
• Monitor campaign performance, leverage marketing automation and AI tools, and optimize marketing effectiveness through data-driven insights.
• Advise and assist local subsidiaries with their quarterly marketing plans and budgets.

Skills And Qualifications

• Bachelor's degree in Marketing, Business, or a related discipline.
• Minimum 6 years of B2B marketing experience, with 8 years above total marketing experience, preferably in a regional or multinational environment,
• Proven experience in demand generation, digital marketing, marketing automation, and lead management.
• Good understanding of sales enablement, Account-Based Marketing (ABM), customer segmentation, and campaign performance measurement.
• Experience managing marketing budgets, external agencies, and cross-functional projects.
• Familiarity with AI-powered marketing tools (e.g., ChatGPT, Microsoft Copilot, Claude) to improve marketing productivity and campaign execution.
• Strong communication, coordination, and stakeholder management skills, with the ability to work effectively across multiple markets.
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