Regional Manager

charleskeith; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

PEDRO is seeking a commercially minded professional to drive the international distributor markets, partnering with distributors to optimize sales, inventory, and expansion plans. You will translate market insights into actions that lift wholesale performance and network growth.

In this role, you will own forecasts, monitor KPIs, and lead reviews with distributors. You will collaborate with merchandising, retail ops, marketing, and VM to execute commercial strategies across multiple regions.

Qualifications

• 5-8 years' experience in commercial, retail, wholesale, merchandising, planning or international business.
• Experience in fashion, footwear, accessories, lifestyle or premium retail preferred.
• Distributor, franchise or international market management experience advantageous.
• Strong understanding of retail KPIs, inventory management, OTB and merchandise planning.
• Strong analytical capabilities with the ability to translate data into business decisions.
• Commercially driven, hands-on, and comfortable challenging business partners.
• Strong communication and cross-functional stakeholder management skills.
• Willing to travel across assigned markets.

Responsibilities

• Own sales plans, budgets, and forecasts for assigned markets.
• Monitor retail sales, LFL, units, ASP, and key commercial KPIs.
• Identify performance risks, growth opportunities and corrective actions.
• Lead monthly and quarterly distributor business reviews.
• Act as the key commercial contact for assigned distributors.
• Align partners on sales, inventory, purchasing and expansion objectives.
• Translate retail demand into purchasing and shipment requirements.
• Drive sustainable wholesale revenue through stronger retail sell-through and inventory productivity.
• Review store-level productivity and KPIs including sales, traffic, conversion, ASP, UPT, and promotional dependency.

Skills

Commercial mindset

Analytical thinking

Cross-functional collaboration

Communication skills

Willing to travel

Job description

We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.

Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

Pedro is a fashion brand designed to empower the effortless confidence of a modern style maven with effortless essentials. By relating, refining and reinventing, we create updated essentials to celebrate individualism that transcends time or gender. Since our inception in 2006, we have launched both men's & women's collection of footwear and accessories that extends beyond our 109 global stores to an online shopping experience at pedroshoes.com. Our modern-day collection continues to inspire 19 countries across Asia Pacific, the Middle East and the United States of America.

This role is responsible for driving the commercial performance and sustainable growth of PEDRO's international distributor markets. Acting as the key commercial partner to distributors, the role owns market performance across sales, retail productivity, inventory & OTB, wholesale revenue, product performance and network development.

The role requires a strong commercial mindset with the ability to translate market and retail data into clear actions that improve both distributor performance and PEDRO's wholesale business.

Responsibilities

• Commercial Performance & Planning
  • Own sales plans, budgets, and forecasts for assigned markets
  • Monitor retail sales, LFL, units, ASP, and key commercial KPIs
  • Identify performance risks, growth opportunities and corrective actions
  • Lead monthly and quarterly distributor business reviews
• Distributor Management
  • Act as the key commercial contact for assigned distributors
  • Align partners on sales, inventory, purchasing and expansion objectives
  • Challenge performance and ensure actions are delivered against agreed timelines
  • Build strong relationships with distributor management teams
• Inventory, OTB & Wholesale
  • Manage inventory health, weeks of cover, aging, and sell-through
  • Develop and challenge distributor OTB and intake plans
  • Translate retail demand into purchasing and shipment requirements
  • Drive sustainable wholesale revenue through stronger retail sell-through and inventory productivity
• Retail & Product Performance
  • Review store-level productivity and KPIs including sales, traffic, conversion, ASP, UPT, and promotional dependency
  • Identify opportunities to improve store and category performance
  • Partner with Merchandising, Retail Operations, Marketing and VM teams to improve commercial execution
• Network & Market Development
  • Support market network strategies and expansion plans
  • Evaluate new stores, renovations, relocations, and closures
  • Develop sales projections and commercial business cases
  • Monitor market, competitor, and consumer developments to identify growth opportunities

Requirements

• 5-8 years' experience in commercial, retail, wholesale, merchandising, planning or international business
• Experience in fashion, footwear, accessories, lifestyle or premium retail preferred
• Distributor, franchise or international market management experience advantageous
• Strong understanding of retail KPIs, inventory management, OTB and merchandise planning
• Strong analytical capabilities with the ability to translate data into business decisions
• Commercially driven, hands-on, and comfortable challenging business partners
• Strong communication and cross-functional stakeholder management skills
• Willing to travel across assigned markets