Regional Brand & Communications Project Lead — Asia

msig asia pte. ltd.; Shenton Way; On-site; SGD 60,000 - 100,000; Full time

Job summary

MSIG Asia Pte. Ltd. seeks a Brand, Communications & Sustainability professional to translate regional priorities into content, campaigns, events and digital experiences across Asia, ensuring consistent, high-quality execution across markets and channels.

Collaborating with regional teams, internal stakeholders and external agencies, you will manage sponsorship activations, webinars and townhalls, while upholding brand governance and enabling local markets.

Qualifications

• Diploma or Degree in Marketing, Communications, Business or a related field
• Relevant experience in a brand, communications, marketing or a related role
• Demonstrated ability to manage varied, multiple projects and stakeholders effectively
• Experienced in supporting regional campaigns, partnerships, events or sponsorship activations
• Strong regional coordination and stakeholder management skills, with the ability to influence, align and rally teams across Asia
• Proven experience in briefing and managing creative, media and research agencies and constructively assessing the quality of work
• Excellent copywriting and editing skills, with the ability to create clear and engaging content tailored for different audiences and channels
• Organised, detail-oriented and meticulous with a good creative eye
• Able to prioritise and manage multiple tasks and deadlines in a fast-paced environment
• A collaborative team player who takes ownership, communicates effectively, and can work independently when required
• Proficiency in Microsoft Office applications is required. Experience with Microsoft 365 tools would be advantageous, along with familiarity with Canva and Adobe Photoshop
• Practical experience and a strong working knowledge of AI tools and platforms that enhance creativity and productivity would be ideal

Responsibilities

• Brand & Communications: Develop and deliver internal and external communications across campaigns, corporate communications, presentations, collateral, websites and social channels, including copywriting, video and content production.
• Regional Project Management: Manage concurrent regional projects and workstreams, aligning objectives, timelines, stakeholders and deliverables, while anticipating dependencies and resolving issues.
• Sports Sponsorship Activation and Optimisation: Plan and deliver regional activations across brand, communications, digital, social, customer and employee touchpoints, while helping markets leverage sponsorship rights and entitlements effectively to maximise value, visibility and cross-market opportunities.
• Regional Market Enablement: Develop practical frameworks and resources that help local market teams execute regional initiatives consistently and adapt programmes effectively for local audiences.
• Brand Governance & Quality: Maintain MSIG's brand guidelines, reviewing content and visual assets, and support markets in applying the brand consistently and to a high standard.
• Event Coordination: Support the delivery of webinars, regional calls, workshops and internal townhalls, coordinating logistics, invitations, materials and follow-up.
• Agency Management: Develop clear briefs and co-manage creative, media and research agencies, overseeing deliverables, timelines and budgets.

Skills

Brand coordination

Stakeholder management

Copywriting

Event coordination

Agency management

Content creation

MS Office

Microsoft 365

Canva

Adobe Photoshop

Regional coordination

Team collaboration

Education

Diploma or Degree in Marketing, Communications, Business or a related field

Tools

Canva

Adobe Photoshop

Microsoft 365

Job description

MSIG Asia Pte. Ltd. seeks a Brand, Communications & Sustainability professional to translate regional priorities into content, campaigns, events and digital experiences across Asia, ensuring consistent, high-quality execution across markets and channels.

Collaborating with regional teams, internal stakeholders and external agencies, you will manage sponsorship activations, webinars and townhalls, while upholding brand governance and enabling local markets.