Product Manager, Vascular, SEA

BECTON DICKINSON HOLDINGS PTE. LTD.; Singapore; On-site; SGD 85,000 - 150,000; Full time

Job summary

BECTON DICKINSON HOLDINGS PTE. LTD. in Singapore seeks an experienced marketing professional to drive product marketing plans, lifecycle management and go‑to‑market strategies for assigned portfolios.

You will collaborate with Medical Affairs, HEOR and Strategic Marketing to optimize the portfolio, address unmet needs, and lead marketing campaigns including digital initiatives.

Qualifications

• Bachelor’s Degree in Marketing or related discipline; MBA is an advantage.
• Minimum 3 years’ experience in marketing in medical device industry.
• Sales experience in Peripheral Vascular/Arterial Portfolio is required.
• Strong business acumen and excellent presentation skills.
• Willingness to travel at least 40%.

Responsibilities

• Develop and iterate marketing plans for assigned portfolio(s) including launches, lifecycle management, go-to-market strategies, demand forecast, and pricing per guidance.
• Create and drive market shaping and market development initiatives to maximize therapy reach.
• Collaborate with Health Economics and Outcomes Research, Medical Affairs and Strategic Marketing to optimize portfolio and address unmet market needs.
• Ensure smooth execution of marketing plans through collaboration with internal stakeholders, customers and distributors.
• Organize and coordinate all aspects of product promotional campaigns and conference participation.
• Measure effectiveness of marketing plan and campaigns, and pivot accordingly.
• Design and execute digital campaigns.

Skills

Marketing experience

Sales experience (Peripheral Vascular)

Presentation skills

Travel readiness

Strategic thinking

Education

Bachelor’s Degree in Marketing

MBA is an advantage

Job description

Product Management & Marketing Activities:

• Develop and iterate marketing plans for assigned portfolio(s) which include new product launches, product lifecycle management, go-to-market strategies, tactics, demand forecast, and pricing strategy per Corporate’s guidance
• Create and drive market shaping and market development initiatives to maximize therapy reach
• Collaborate with Health Economics and Outcomes Research team, Medical Affairs and Strategic Marketing to optimize portfolio and address unmet market needs
• Ensure smooth execution of marketing plans through close collaboration with key internal stakeholders, key customers and distributors
• Organise and co-ordinate all aspects of product promotional campaigns and / or participation in 3rd party conferences
• Measure effectiveness of marketing plan and campaigns, and pivot accordingly
• Design and execute digital campaigns

Market Knowledge:

• Possesses thorough understanding of local healthcare policies, and industry and market macrotrends which would impact market access and marketing strategy
• Acquire / demonstrate excellent knowledge and understanding of competitive landscape, patient journey, buying process required to inform marketing strategy and thereby achieve sustainable profitability
• Conduct or acquire market research for relevant data and information required to validate marketing initiatives

Budgeting & Forecasting:

• Participate in budgeting and forecasting process
• Establish and maintain effective and valid product portfolio forecasting
• Manage and optimize resource allocation i.e., assigned expense budget for marketing activities for assigned Divisional product portfolios

Product Knowledge and Training:

• Develop and maintain superior product knowledge and provide regular product training to sales team and customers
• Maintain high level of sales competency through regular product training and develop and enhance sales team’s clinical selling skills to communicate product value propositions effectively

Relationship Management:

• Manage relationships with Divisional marketing, sales organization, marketing agencies to implement the marketing & branding activities
• Establish professional relationships with key opinion leaders and customers to ensure high level of customer centricity in marketing plans

Our Requirements

• Bachelor’s Degree in Marketing or industry-related discipline (MBA is an advantage)
• Minimum 3 years’ experience in marketing in medical device industry, in demonstrating strategic thinking and successful implementation of marketing strategies
• Prior sales experience in Peripheral Vascular/Arterial Portfolio is required
• Possesses strong drive to succeed, reflected by proven track record
• Experience working with distributors would be an advantage
• Possesses strong business acumen and excellent presentation skills (both oral and written)
• Able to undertake at least 40% travel