Public Sector Marketing & Communications Lead

Government Technology Agency (GovTech); Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Government Technology Agency (GovTech) is seeking a Marketing Communications Manager to lead integrated marketing and communications strategies that strengthen brand awareness and engage audiences. You will drive multi-channel campaigns, create compelling content, and leverage data to optimise performance across internal and external partnerships.

You will develop messaging, shape narratives, and ensure consistency of the GovTech brand while coordinating with stakeholders and agencies to achieve

Qualifications

• Excellent writing, editing, and storytelling abilities for diverse audiences.
• Ability to develop and adapt content across channels (web, social, EDMs, press materials).
• Experience translating business goals into audience-centric campaigns and messaging.

Responsibilities

• Develop and execute integrated marketing and communications plans aligned with GovTech objectives.
• Lead content creation across campaign copy, articles, media materials, website content and social posts.
• Plan and optimise digital campaigns across web, social, search, email, and paid media.
• Conceptualise and manage campaigns across digital, social, media and on-ground channels; measure activation impact.
• Manage relationships with internal teams and external agencies to maximise reach.
• Ensure brand governance and consistency across all channels.

Skills

Strong writing

Storytelling

Content development

Digital marketing

Stakeholder management

Job description

Government Technology Agency (GovTech) is seeking a Marketing Communications Manager to lead integrated marketing and communications strategies that strengthen brand awareness and engage audiences. You will drive multi-channel campaigns, create compelling content, and leverage data to optimise performance across internal and external partnerships.

You will develop messaging, shape narratives, and ensure consistency of the GovTech brand while coordinating with stakeholders and agencies to achieve