Manager, Marketing Communications

NCS National Council of Social Service; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

The NCS National Council of Social Service seeks a Marketing Communications Manager to shape and execute integrated strategies that boost brand awareness and stakeholder engagement. You will plan multi-channel campaigns, create compelling content, and use data to optimise performance while aligning with public sector governance and brand standards.

You will collaborate with internal teams and external partners to deliver communications that inform, engage and convert target audiences across web,

Qualifications

• Familiarity with public sector governance, approvals and compliance.
• Ability to translate business objectives into audience-centric campaigns.
• Excellent writing, editing and storytelling capabilities.

Responsibilities

• Develop and implement integrated marketing and communications plans.
• Translate objectives into audience-centric campaigns and messages.
• Lead multi-channel campaigns across digital, print and events.
• Collaborate with agencies and internal teams for execution and measurement.
• Maintain brand tone, voice and governance across all materials.

Skills

Strategic Marketing

Content Development

Digital Marketing

Campaign Management

Stakeholder Management

Brand Governance

Storytelling

Job description

What the role is

The Marketing Communications Manager is responsible for developing and executing integrated marketing and communications strategies that strengthen brand awareness, engage target audiences, and drive desired communications.

The incumbent will lead the planning and delivery of multi-channel campaigns, create compelling content and narratives, leverage data and insights to optimise performance, and work collaboratively with internal stakeholders and external partners to achieve organisational objectives.

What you will be working on

Strategic Marketing & Communications

• Develop and implement integrated marketing and communications plans aligned with organisational goals.
• Translate business objectives into audience-centric campaigns and communication strategies.
• Shape key messages, storytelling frameworks, and campaign narratives across multiple touchpoints.
• Ensure consistency in brand positioning, tone of voice, and messaging.

Content Development & Storytelling

• Produce quality written content including campaign copy, EDMs, articles, media materials, website content, social media posts, and stakeholder communications.
• Adapt content for different audience segments and communication channels.
• Maintain editorial quality, accuracy, and brand compliance across all communications materials.

Digital Marketing & Performance Optimisation

• Plan and execute data-led digital marketing campaigns across web, social media, search, email, and paid media channels.
• Analyse customer and campaign data to identify trends, audience insights, and opportunities for optimisation.
• Work with agencies and vendors on SEO, SEM, paid social, and digital advertising initiatives.

Campaigns & On-Ground Activations

• Lead the planning, development and execution of integrated marketing campaigns across digital, social, media and on-ground channels.
• Conceptualise and manage experiential marketing initiatives
• Work closely with event agencies, venue partners, vendors and internal stakeholders to ensure seamless execution of activations.
• Develop activation concepts and engagement strategies that drive participation, awareness, advocacy and conversion
• Measure the effectiveness of activations and events and recommend improvements based on insights

Stakeholder & Agency Management

• Partner with internal teams to understand communication needs and provide strategic counsel.
• Manage relationships with creative, media, digital, and production agencies.
• Collaborate with external partners to maximise campaign reach and impact.

Brand Governance

• Ensure compliance with brand guidelines and communications standards.
• Support brand-building initiatives and maintain brand consistency across all channels.
• Contribute to the development of marketing toolkits, communication resources, and brand assets.

What we are looking for

Public Sector & Governance

• Familiarity with public sector governance, approval processes, and compliance requirements.
• Knowledge of government procurement procedures, including quotation and tender processes, vendor evaluation, contract management, and budget administration would be beneficial.
• Understanding of public accountability requirements and stewardship of resources.

Strong Writing & Storytelling

• Exceptional writing, editing, and content development skills.
• Ability to translate complex information into clear, compelling, and audience-centric communications.
• Strong editorial judgement and attention to detail.

Only shortlisted candidates will be notified