PUBLIC RELATIONS OFFICER

HAPPY 2013 PTE. LTD.; Singapore; On-site; SGD 45,000 - 78,000; Full time

Job summary

HAPPY 2013 PTE. LTD. is seeking a skilled Public Relations Officer to lead communications, build media relationships, and strengthen the company’s public image across events and campaigns.

You will develop messaging frameworks, coordinate press conferences, manage crisis communications, and monitor coverage to guide strategic decisions.

The role requires strong Mandarin language skills, weekend availability, and the ability to work independently in a fast-paced nightlife environment.

Qualifications

• Experience in entertainment and nightlife preferred.
• Ability to work weekends and public holidays.
• Excellent written and verbal communication.
• Strong interpersonal skills and relationship-building.
• Know ledge of PR principles and media best practices.
• Experience in media relations and crisis handling.
• Familiar with social media and digital marketing trends.
• Organizational and time management skills.

Responsibilities

• Develop and implement communication strategies aligned with goals.
• Cultivate media relationships and coordinate press coverage.
• Create compelling content for press releases, newsletters, blogs and social media.
• Serve as spokesperson during crises and plan crisis communication.
• Engage stakeholders including clients, partners, and government agencies.
• Plan and manage press conferences, product launches, and events.
• Monitor media coverage and report on campaign performance.

Skills

Public relations

Media relations

Crisis management

Content creation

Stakeholder engagement

Event planning

Monitoring and reporting

Social media

Mandarin (dialect)

Job description

We are seeking a skilled and motivated Public Relations Officer to join our team. As a Public RelationsOfficer, you will be responsible for managing and enhancing the public imageand reputation of our organization. You will develop and execute effectivecommunication strategies, build relationships with key stakeholders, and handlemedia relations. The ideal candidate has exceptional communication skills, astrong understanding of public relations principles, and the ability to adaptto a fast-paced and dynamic environment.

Responsibilities

• Communication Strategy: Develop and implement comprehensive communication strategies that align with the organization's goals andobjectives. Create messaging frameworks, key talking points, and press releasesto effectively convey the organization's mission, initiatives, andachievements.
• Media Relations: Cultivate and maintain relationships with media representatives, journalists, and influencers. Proactively pitch storiesand secure media coverage for the organization and its events, campaigns, andmilestones. Serve as the primary point of contact for media inquiries andcoordinate interviews and press conferences.
• Content Creation: Write, edit, and distribute compelling and engaging content for various channels, including press releases, newsletters, articles, blog posts, and social media. Ensure all content isaccurate, consistent, and aligned with the organization's brand and messaging.
• Crisis Management: Act as the organization's spokesperson during times of crisis or reputation management issues. Develop crisiscommunication plans, prepare key messaging, and manage media inquirieseffectively. Mitigate potential damage to the organization's reputation andmaintain transparency and trust with stakeholders.
• Stakeholder Engagement: Build and maintain strong relationships with key stakeholders, including clients, partners, governmentagencies, and community organizations. Develop communication materials tailoredto specific audiences and collaborate with internal teams to ensure consistentmessaging across all touchpoints.
• Event Planning and Management: Coordinate and oversee the planning and execution of press conferences, product launches, corporateevents, and other public relations initiatives. Work closely with eventorganizers, vendors, and internal teams to ensure seamless execution andmaximum media exposure.
• Monitoring and Reporting: Monitor media coverage and public sentiment related to the organization and its industry. Prepare regular reports on media activity, campaign effectiveness, and key performance indicators.Analyze data to identify trends, opportunities, and areas for improvement.

Requirements

• Experience working in the entertainment and nightlife industry
• Able to work on weekends and public holidays if required
• Strong written and verbal communication skills.
• Excellent interpersonal and relationship-building abilities.
• Knowledge of public relations principles, strategies, and best practices.
• Experience in media relations, including pitching stories and handling media inquiries.
• Ability to effectively manage crisis situations and handle sensitive information.
• Familiarity with social media platforms and digital marketing trends.
• Exceptional organizational and time management skills.
• Proficiency in relevant software and tools.
• Knowledge of mandarin dialect is essential as our customer base is primarily mandarin speaking
• Ability to work independently and collaboratively in a fast-paced environment.
• Able to work late-night hours up to 3am, including weekends and public holidays