Public Relations Associate, Singapore Marketing

Shopee; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

Shopee Singapore is seeking a Public Relations Associate to join our fast-paced PR team. The role focuses on corporate communications, brand storytelling, and reputation management with opportunities to shape public perception in Singapore.

You will support cross-functional campaigns, draft materials, and coordinate timelines with stakeholders. Ideal candidates have 1+ year in PR or comms, excellent writing, strong organisation, and a proactive mindset to own projects from concept to execution

Qualifications

• Bachelor’s degree in Communications, Public Relations, Marketing, or related field.
• 1+ year of PR or corporate communications experience.
• Excellent written and verbal communication with strong tone and messaging.
• Organised and detail-oriented with timeline management.
• Proactive, accountable, and ownership mindset.
• Thrives in fast-paced, collaborative environments.
• Strong interpersonal and team orientation.
• Familiarity with Singapore media and public affairs is a plus.

Responsibilities

• Support planning and execution of earned-led PR initiatives to drive awareness and strengthen Shopee’s brand in Singapore.
• Draft press materials, messaging documents, internal briefs, and support daily comms needs.
• Liaise with internal stakeholders to align on comms timelines, data points, and approvals.
• Assist in managing media queries and monitor public sentiment for reputation management.
• Support media monitoring, coverage tracking, and weekly/monthly PR reports.
• Coordinate across campaign rollouts, media engagement, and internal comms for timely execution.
• Uphold Shopee’s comms guidelines and brand standards across touchpoints.

Skills

Communication

Public Relations

Timeline management

Cross-functional collaboration

Media monitoring

Project coordination

Education

Communications degree

Public Relations degree

Tools

Media monitoring tools

Job description

Job Description

We are looking for a Public Relations Associate to join the Shopee Singapore PR team. This is a full-time role suited for candidates who are passionate about corporate communications and eager to grow in a fast-paced, high-ownership environment. The ideal candidate has experience supporting communications or PR projects, with demonstrated success in managing timelines, collaborating with cross-functional stakeholders, and contributing to messaging or content development. This role offers exposure to both proactive brand storytelling and corporate reputation management, with the opportunity to contribute to meaningful campaigns that shape public perception and strengthen trust in Shopee.

• Support the planning and execution of earned‑led PR initiatives that drive awareness and strengthen Shopee’s brand reputation in Singapore.


• Draft press materials, messaging documents, internal briefs, and support day‑to‑day comms needs.


• Liaise with internal stakeholders (e.g. marketing, business development, partnerships, legal, operations) to align on comms timelines, data points, and approvals.


• Assist in managing media queries and monitoring public sentiment, supporting reputation management efforts with tact and attention to detail.


• Support media monitoring efforts, including coverage tracking, compiling highlights, and contributing to weekly and monthly PR reports.


• Provide project management support by coordinating across key workstreams such as campaign rollouts, media engagement, and internal communications, ensuring timely execution and alignment with comms objectives.


• Uphold Shopee’s comms guidelines and brand standards, acting as a gatekeeper for message consistency across all touchpoints.

Requirements

• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.


• At least 1 year of relevant experience in a public relations agency or in-house communications team.


• Excellent communicator with strong written and verbal skills, and a sharp eye for tone, clarity, and messaging across formats.


• Organised and detail‑oriented, with the ability to manage timelines, coordinate stakeholders, and follow through on tasks.


• Proactive and accountable, with a resourceful approach and a strong sense of ownership.


• Thrives in fast‑paced, collaborative environments


• Strong interpersonal skills and a team‑oriented mindset.


• Familiarity with Singapore’s media and public affairs landscape is a plus.