Account Supervisor

Praytell; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Praytell is launching in Singapore to establish its Asia base for a global, award-winning creative communications agency. We are building a founding team with autonomy to shape regional strategy and campaigns, supported by an international network.

We seek an energetic, entrepreneurial communicator who can lead client service across Asia, collaborate with cross-functional teams, and deliver clear, data-driven updates that drive impact for campaigns and brands.

Job description

Praytell is launching in Singapore as the Asia base for our multi award-winning global agency. We are a creative communications consultancy made by teams with strategic minds and spirited hearts, creating timely, integrated, headline-worthy campaigns across social, earned, digital, and more. After 10 years of cooking up standout work, we know one thing for sure - we’re just warming up.

Join a small, high-impact founding team with genuine autonomy to shape regional strategy, backed by a network of international offices and resources to support ambitious locally led campaigns. We are looking for an energetic and entrepreneurial communicator - scrappy in execution, pragmatic in approach - who’s excited to build a best-in-class practice across Asia.

Client Service

• Start with ‘Yes’ - a solutions-first mindset: Provide strategic recommendations grounded in optimism and actionable next steps.
• Spidey Senses in Tune - proactive issue spotting and strong editorial and strategic instincts : Identify and address challenges before they elevate.
• No Ego, No B.S. - collaborative, no-nonsense, humble and results-focused: Lead with a collaborative and solutions-first mindset, avoiding unnecessary complexity or ego-driven decisions.
• Trust & Transparency: Establish strong client relationships by maintaining open, honest communication and clear expectations.
• Sense of Humor & Short Memory - resilient under pressure: Build on previous experiences to better manage stress and maintain focus on solutions after setbacks.
• Spirit of Partnership - client-centered approach: Develop client relationships through thoughtful communication and understanding their goals and challenges.

Account & Team Management Support

• Brand & Business Expertise: Lead the development and execution of integrated PR, influencer, and social media strategies, aligning with client objectives.
• Time & Budget Tracking: Manage larger workstreams and overall campaign timelines and budgets, ensuring deliverables stay on track and meet quality standards.
• Workflow Management: Manage day-to-day operations across teams, resolving challenges and ensuring alignment across PR, influencer, and social teams.
• Staffing: Identify resource needs and flag to leadership to ensure the right team members are assigned to meet project goals.
• Employee Development: Provide guidance and feedback to junior and mid-level staff, fostering growth and accountability.

Effective Communication

• Client Communication (Emails/Status Calls): Build strong client relationships through proactive and effective communication, managing both routine updates and complex discussions.
• Written Materials: Review and refine written materials created by junior team members to ensure accuracy, clarity, and professionalism.
• Deck Development: Develop and deliver decks for campaign proposals and performance reports/recaps, ensuring clarity and impact.
• Presentation Skills: Present confidently in client and internal meetings, adapting tone and messaging to suit the audience.

Strategic Planning

• Channel Audits (Earned, Social, Influencer): Manage channel audits, ensuring actionable insights are clearly communicated to clients.
• Target Audience Analysis (Earned, Social, Influencer): Conduct deep dives into audience behavior, aligning strategic recommendations with business objectives.
• Channel Fluency & Strategies (Earned, Influencer, Social): Develop and implement multi-channel strategies, integrating earned, influencer, and social efforts seamlessly.

Creative Thinking

• Newsjacking/Trend-to-Earned Ideas - timely with a finger-on-the-pulse concepts: Integrate cultural insights into creative proposals, leading ideation sessions for timely opportunities.
• Earned Media: Manage the creation of unique seasonal pitches, experiential events, and mailers to support earned media objectives.
• Influencer or Talent Partnerships: Lead brainstorming for influencer or talent collaborations that authentically align with brand and campaign goals.
• Social Media: Craft and manage creative social media campaign strategies, ensuring alignment with audience interests and client objectives.
• Brand Campaign Concepts: Spearhead ideation of integrated campaign concepts, ensuring creative excellence and strategic alignment.

Execution:

• Earned Media: Strategize and manage media relations efforts, ensuring teams are securing impactful placements and building relationships with both traditional and emerging media. Conduct light touch media outreach with high caliber outlets and opportunities.
• Influencer: Manage influencer strategies, including paid and organic activations, ensuring performance aligns with campaign KPIs. Manage contract oversight with input from team members on the necessary services.
• Social Media: Support the creation of strategies and plans. Lead the execution of social media plans, balancing organic and paid approaches while collaborating across departments on trendjacking, content creation, reporting.
• Data Analysis & Interpretation: Oversee data analysis processes, ensuring insights are accurate and meaningful.
• Strategic Recommendations: Develop strategic recommendations informed by data to guide client campaigns.
• Stakeholder Communication: Deliver clear, data-driven reports and confidently address client questions.
• Goal Alignment & Performance Metrics: Ensure team efforts remain focused on achieving client KPIs and goals.