Proposition Marketing Executive

Schroders; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Schroders in Singapore is seeking a Proposition Marketing Executive to join our CapitaGreen office. You will develop and deliver marketing campaigns, create proposition-led content, and support regional and global initiatives within a dynamic, collaborative team.

Working with Marketing, Client Group, Product Strategy and Investment teams, you will translate complex investment priorities into clear materials and assets, driving client engagement and business growth.

Qualifications

• Experience in a marketing role within asset management or financial services.
• Experience supporting campaigns, content, and asset creation.
• Understanding of investment products and markets.
• Strong writing and communication; ability to simplify complex concepts.
• Excellent organizational and deadline management.

Responsibilities

• Support global and multi-regional marketing campaigns.
• Apply proposition messaging across assets for clarity and impact.
• Execute campaigns end-to-end; coordinate with agencies for assets.
• Collaborate with Client Group, Product Strategy and Investment teams.
• Work with regional teams to ensure consistent delivery.
• Maintain live proposition and campaign assets; update content.
• Promote use of Seismic as the sales enablement platform.
• Ensure governance and compliance across outputs.

Skills

Marketing experience

Strong writing

Stakeholder management

Project management

Analytical thinking

Education

IMC/CIM qualifications desired

Tools

CRM systems

Seismic

Marketing tech platforms

AI/LLM tools

Job description

Schroders is a global investment manager which provides active asset management, wealth management and investment solutions. We aim to provide excellent investment performance to clients through active management. We serve a diverse client base that includes pension schemes, insurance companies, sovereign wealth funds, endowments, foundations, high net worth individuals, family offices, as well as end clients through partnerships with distributors, financial advisers, and online platforms.

Established in 1804, we have around 5,500 people across 36 global locations. Schroders' success can be attributed to its diversified business model, spanning different asset classes, client types and geographies.

The base

The position is based in Singapore, at our CapitaGreen office.

The team

Our Central Marketing Teams (Centres of Excellence) roll up under two key functions – Strategic Brand and Proposition & Campaign Marketing, each reporting into the Head of Marketing. As a Proposition Marketing Executive, you will be part of the Proposition Marketing team, one of three functions within the Proposition & Campaign Marketing Team, alongside Content & Insights and Planning. As part of the broader global marketing structure, you will be working in a dynamic, stimulating and collaborative environment. The Proposition Marketing Team is responsible for campaign origination, development, content production, and campaign performance and optimisation.

The Proposition Marketing Team works collaboratively alongside Strategic Brand, Sales Effectiveness, regional channel marketing hubs, Schroders Capital Marketing and the strategic planning function.

The role

The Proposition Marketing Executive supports the development and delivery of marketing campaigns, sales enablement materials and proposition-led marketing initiatives aligned to business priorities.

Working within the agreed marketing operating model, the role contributes to the execution of global and multi-regional campaigns, helping to ensure consistent, high-quality and regionally relevant implementation. Additionally, the role will be responsible for the ongoing maintenance of campaign assets when live. The Proposition Marketing Executive plays an important role in translating complex investment and business priorities into clear, engaging marketing content and collateral that supports client engagement and business growth.

The role offers the opportunity to develop proposition marketing expertise within a global asset management business, working closely with colleagues across Marketing, Client Group, Product Strategy and Investment teams to deliver structured, data-informed marketing campaigns.

Key responsibilities:

Support the development and delivery of global and multi-regional marketing campaigns and sales initiatives aligned to agreed business priorities and brand objectives

Assist in applying agreed proposition messaging and campaign narratives across campaign assets, ensuring content is clear, compelling and client-focused

Support the end-to-end execution of assigned campaigns, including briefing and stakeholder coordination, through to ownership of content development, campaign and product asset creation, campaign activation and post-campaign evaluation. This will also include coordinating with agency partners to produce paid media assets across key activation channels.

Work closely with Client Group, Product Strategy and Investment teams to gather insights and develop marketing materials that effectively communicate investment capabilities and client solutions

Collaborate with the Campaign Performance Team to support campaign measurement, reporting and optimisation activities, helping to embed a data-led approach to marketing delivery

Work closely with regional marketing teams to ensure campaigns are delivered consistently, while reflecting local market requirements.

Own and contribute to the creation of campaign toolkits, sales enablement materials and messaging frameworks to support regional and channel marketing teams

Be responsible for the production and ongoing maintenance of live proposition and campaign assets, including content updates, version control, accuracy checks, Seismic uploads, expiry dates, stakeholder follow-up and archiving outdated materials.

Support the adoption and effective use of Seismic as the firm's sales enablement platform, ensuring materials remain up to date and accessible

Work collaboratively with colleagues across Marketing, including Strategic Brand, Content & Insights and Planning, to ensure integrated campaign delivery

Maintain high standards of quality, governance and compliance across all marketing outputs

Keep up to date with market developments, client needs and industry trends to help inform proposition development and campaign activity

The knowledge, experience and qualifications you need

Experience in a marketing role, preferably within asset management, financial services or a related B2B environment

Experience of supporting marketing campaigns, content development and campaign asset creation across multiple marketing channels

Understanding of investment products, asset classes and/or financial markets, with a willingness to develop deeper expertise

Strong writing and communication skills, with the ability to simplify complex concepts into clear and engaging content

Strong organisational skills, with the ability to manage multiple projects and deadlines simultaneously

Good stakeholder management skills and the confidence to work with colleagues across different functions and levels of seniority

The knowledge, experience and qualifications that will help

Experience within asset management or broader financial services marketing

Knowledge of institutional, intermediary or wealth management client segments

Experience working with compliance and regulatory review processes

Professional qualifications (e.g. IMC, CIM) or a willingness to study towards relevant qualifications

Experience using marketing technology platforms, CRM systems or sales enablement tools

Experience in the effective and additive use of generative AI and LLMs in supporting marketing activities

What you’ll bring to the role

A proactive and positive approach, with a strong desire to learn and develop

Strong attention to detail and commitment to producing high-quality work

Excellent written and verbal communication skills

Ability to synthesise information from multiple sources and present it clearly

Strong organisational and project management skills

A collaborative mindset and ability to build effective working relationships

Curiosity about markets, clients and industry trends

Commercial awareness and an interest in how marketing contributes to business growth

Ability to manage competing priorities and work effectively in a fast-paced environment

Enthusiasm for delivering excellent outcomes for clients and stakeholders

We recognise potential, whoever you are

Our purpose is to deliver excellent investment performance to clients through active management. We believe diverse perspectives and an inclusive culture help us make better decisions and achieve better outcomes for our clients. That's why inclusion is a strategic priority for us, and we are an equal opportunities employer. You are welcome here, regardless of your age, disability, gender identity, religious beliefs, sexual orientation, socio-economic background, or any other protected characteristic.
We will consider flexible working arrangements for all roles and provide reasonable accommodations to support applicants and employees, including those with neurodiversity, disability, or physical and mental health needs. For more information, please visit our FAQs.

About Us

We're a global investment manager. We help institutions, intermediaries and individuals around the world invest money to meet their goals, fulfil their ambitions, and prepare for the future.

We have around 6,000 people on six continents. And we've been around for over 200 years, but keep adapting as society and technology changes. What doesn't change is our commitment to helping our clients, and society, prosper.

• Job Identification 2142
• Job Category Marketing
• Posting Date 09/30/2026, 09:00 AM
• Apply Before 10/13/2026, 04:00 PM