Product Manager

Cari; Singapore; On-site; SGD 110,000 - 170,000; Full time

Job summary

Sephora SEA is seeking a strategic Product Manager to lead digital experiences across User, Loyalty and Personalisation domains. You will own the end-to-end lifecycle, from onboarding to active engagement, sitting at the intersection of Digital, Data, UI/UX and Engineering.

Ideal candidates have 5–7 years in consumer-facing ecommerce, with a track record in loyalty programs, personalization, and data-driven product decisions. Strong communication and cross-functional leadership are essential.

Qualifications

• 5–7 years of product management experience in consumer ecommerce or marketplace platforms.
• Proven track record owning user-centric domains, loyalty or personalization engines.
• Experience with loyalty programs, lifecycle marketing, and customer segmentation.
• Strong analytical skills using Domo, Google Analytics, or Heap.

Responsibilities

• Lead end-to-end digital lifecycle across User, Loyalty and Personalisation domains.
• Collaborate with Marketing, Engineering, Data and CRM to align roadmaps.
• Drive experimentation, AI-powered features, and data-driven decision making.
• Mentor junior product managers and report value delivery to stakeholders.

Skills

Product management

Ecommerce platforms

Data analysis

AI fluency

Cross-functional leadership

Tools

Domo

Google Analytics

Heap

Job description

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

Product Manager

Sephora is looking for a strategic and data-driven Product Manager to lead our digital experiences across three critical domains – User, Loyalty, and Personalisation.

You will own the end-to-end digital lifecycle, from the first frictionless signup to the ongoing engagement that keeps our community active and connected. You will sit at the intersection of Digital, Data, UI/UX, and Engineering, defining the roadmap that transforms our digital platforms into a premier, personalised omnichannel destination where our customers feel understood, valued, and empowered.

You will shine here if you enjoy…

User Domain: Frictionless Onboarding and Contactability

• Designing and optimizing – creating seamless, intuitive onboarding journeys to ensure high conversion from the first touchpoint
• Driving reachability – improving customer contactability by reducing sign‑up friction, strengthening consent capture, and ensuring customer profiles support timely, relevant engagement across Sephora’s omnichannel experience

Loyalty Domain: Engagement and Retention

• Enhancing loyalty – strengthening Beauty Pass engagement by improving the product experiences that drive participation in loyalty benefits, Rewards Boutique, and member‑only moments across Sephora SEA
• Improving retention and frequency – owning the evolution of re‑purchase capabilities to foster advocacy, improving purchase frequency, and driving long‑term value
• Lapsed reactivation – developing and implementing targeted strategies to re‑engage lapsed / churned members

Personalisation Domain: Data-Driven Relevance

• Tailoring the experience – leveraging data, specifically Beauty Profile, to deliver highly relevant recommendations, offers, and content

Growth, Security and Leadership

• Experimentation – building a culture of evidence-based iteration using A/B testing and competitive analysis
• Security – implementing robust security measures (e.g. passwordless authentication) and supporting the CSO team with data protection and P0 incident responses
• Leadership – mentoring junior product managers, leading complex cross‑functional initiatives, and translating implementation progress into clear value reporting for senior stakeholders

We would love to hear from you if you are/have…

• -5-7 years of product management experience, with a focus on consumer-facing Ecommerce or marketplace platforms
• -Proven track record of owning user-centric domains, loyalty programs, or personalisation engines
• -Proven experience managing loyalty program logic, Rewards Boutique structures, lifecycle marketing integration, and customer segmentation insights that inform product roadmap decisions
• -Strong analytical skills with proficiency in tools such as Domo, Google Analytics, and Heap
• -Familiarity with data protection regulations and supporting data-security assessments
• -Strong AI fluency with a clear understanding of the PM lifecycle for AI-powered products
• -Comfortable utilising AI tools for day-to-day productivity and have the strategic vision to identify AI-powered features
• -Excellent communication skills, capable of aligning Marketing, Engineering, Data, and CRM around a shared roadmap
• -A genuine interest in retail, beauty, and consumer‑centric digital products

Here, you will find:

• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead
• Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference

It is in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty. You can be yourself, because you are what sets us apart. Join us and belong to something beautiful.

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.