Manager, Integrated Marketing

Sephora USA, Inc; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Sephora SEA is seeking an experienced Manager, Integrated Marketing (SEA ANZ) to plan and execute omnichannel campaigns across multiple markets. You will drive calendar planning, toolkit development, and cross-functional activation while translating regional strategy to local contexts.

The role requires strong strategic thinking, leadership, and the ability to manage complex campaigns across SEA ANZ with a focus on delivering impactful customer experiences and measurable results.

Qualifications

• 6-8 years of integrated marketing or campaign management experience.
• Ability to define strategy, plan programs and oversee execution.
• Proven experience managing multi-market campaigns and cross-functional teams.
• Strong communication and stakeholder management in matrixed organisations.

Responsibilities

• Lead strategic ideation and development of omni-channel marketing campaigns across SEA ANZ.
• Develop integrated campaign frameworks for a consistent consumer journey across digital, retail, social, and PR.
• Translate regional strategy into detailed activation plans while adapting to local contexts.
• Maintain the marketing calendar and align activations with sales plans.
• Deliver toolkits and post-mortems for priority campaigns.
• Collaborate with diverse internal teams to align on priorities and execution.

Skills

Integrated marketing

Campaign management

Strategic planning

Stakeholder management

Project management

Communication

Analytics

Job description

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

Manager, Integrated Marketing (SEA ANZ)

Our Marketing organization aims to inspire and connect people through meaningful storytelling, always pushing the norms and boundaries, one person, one community at a time.
We are a strategic team of big thinkers and creatives who truly work interdependently to stimulate demand and drive traffic across our network. From developing marketing strategies, designing toolkits connecting consumer insights to our expertise & selection, planning our loyalty program, and building exciting in-store experiences, we are constantly finding ways to remind beauty lovers why Sephora is extraordinary and cement our place as an authentic beauty expert.

As the Integrated Marketing Manager, reporting to the Senior Manager, Integrated Marketing (SEA ANZ), you will be directly responsible for planning and strategizing omnichannel marketing campaigns. You will collaborate closely with internal stakeholders and country marketing teams to develop comprehensive toolkits across all Sephora marketing levers and touchpoints, ensuring alignment with business goals.
This role suits a dynamic individual with strong creative instincts, who thrives in strategic discussions as well as detailed execution. You excel in complex, cross-functional environments where no two days are alike, bringing ideas to life across diverse channels.

• Executing marketing calendar and campaign strategies.
• Originating creative and innovative marketing ideas and strategies, driving them from concept to launch.
• Working across functions, markets, and all levels of seniority.
• Finding clarity in ambiguity and establishing processes where none exist.
• Drive experiential marketing initiatives by closely monitoring and leveraging industry best practices and pioneering groundbreaking campaign concepts.

What You Will Do

Campaign Planning & Execution

• Lead the strategic and creative ideation and development of omni-channel marketing campaigns activations across SEA ANZ
• Develop integrated campaign frameworks that ensure a clear and consistent consumer journey across digital, retail, social, and PR.
• Translate regional campaign strategy into detailed marketing activation plans, adapting direction for local contexts while maintaining overall campaign integrity.
• Maintain and manage the marketing calendar to optimize activations to sales plan, ensuring alignment with strategic campaign priorities.
• Deliver timely and aligned toolkits and post-mortems for priority campaigns.
• Champion the voice of the customer and Sephora brand codes across all campaign executions.

Cross-Functional Collaboration

• Collaborate with diverse internal teams (e.g., Creative, Paid Media & Analytics, Digital, Retail Execution, Social & PR, Merchandising, Brand Partner Marketing, Finance, Supply Chain, and store managers) to align on campaign priorities and execution.
• Drive central campaign leadership, managing interdependencies, resolving blockers, and ensuring seamless project progression and timely signoffs.
• Partner with Merchandising to translate product strategies and commercial priorities into compelling campaign narratives and customer activations.
• Work with regional Retail Excellence and Training teams to implement activation guidance and ensure market teams are briefed and trained on campaign mechanics and in-store executions.

Market Management

• Oversee campaign execution for direct markets (Singapore, Malaysia, Thailand, Australia, New Zealand) and support franchise markets through toolkit development and adaptation guidance.
• Ensure market-specific nuances are reflected in activation planning without compromising campaign coherence.
• Share insights and data with regional and country teams to optimize market-specific plans.
• Review and ensure final market assets align with campaign direction and brand standards.

Reporting & Performance

• Lead campaign reporting and post-mortems to understand, improve, and elevate execution and performance.
• Track campaign milestones and proactively surface risks to senior leadership.
• Analyze performance data to derive actionable insights, correlating marketing outcomes with commercial targets and formulating strategic recommendations.

What We Are Looking For

• 6-8 years of integrated marketing or campaign management experience, preferably in retail or multi-brand environments.
• A visionary who can define strategy, plan programs, and oversee detailed execution.
• Proven experience managing complex, multi-channel campaigns across multiple markets simultaneously.
• Exceptional project management skills, able to lead multiple workstreams, manage timelines, and drive alignment across cross-functional teams.
• Strong communication and stakeholder management, adept at navigating matrixed organizations at local, regional, and global levels.
• High accountability, resilience, and emotional maturity.
• Highly organized, proactive, and skilled at process development in ambiguous situations.
• Ability to operate effectively in high-complexity and ambiguous environments.
• Experience across SEA markets; knowledge of ANZ is a significant plus.
• Passion for beauty, thrive in dynamic, highly matrixed fast paced environment preferred

Here, you will find:

• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead
• Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference

Here, you will find:

• Community , in which authenticity is embraced, and the strength of our differences fuels our collective spirit
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead
• Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference

It is in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty. You can be yourself, because you are what sets us apart. Join us and belong to something beautiful.

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.