Product Designer

Central Provident Fund Board; Singapore; On-site; SGD 70,000 - 120,000; Full time

Job summary

Central Provident Fund Board is seeking a Product Designer to shape digital experiences for CPF members. You will work on solving complex user problems through research, interaction design, and prototyping, collaborating across departments to deliver accessible and user-friendly services.

You will conduct user research, translate insights into flows and interfaces, and partner with product owners and developers to implement polished designs that meet business goals and user needs.

Qualifications

• Experience designing end-to-end digital products for web and native apps.
• Ability to independently plan and conduct user research.
• Experience in high-performing product environments with evidence-driven delivery.
• Advocacy for good design practices with stakeholders.
• Proficiency with Figma and FigJam.
• Ability to simplify complex problems into user flows and wireframes.
• Experience with design facilitation and governance documentation.
• Willingness to explore AI tools for prototyping and testing.

Responsibilities

• End-to-end design problems from user need to interaction.
• Plan and conduct user research to inform decisions.
• Synthesize requirements into flows, prototypes, and interfaces.
• Communicate design concepts and trade-offs to stakeholders.
• Prioritize product improvements with product owners/managers.
• Collaborate with developers to implement designs.

Skills

End-to-end design

User research

Design governance

AI prototyping

Figma/FigJam

Wireframing & prototyping

Tools

Figma

FigJam

Job description

What the role is:

At #TeamCPF, you’re not just joining a team; you are embracing a culture of excellence, collaboration, and meaningful impact. You will play a pivotal role in empowering over 4 million members to secure their retirement, healthcare, housing needs and better navigate life’s uncertainties.We thrive on sharp minds and insightful decisions. Your ability to analyse and think critically isn't just valued; it's essential. Every choice you make contributes to our collective success.Collaboration is our way of life. We believe in the power of effective partnerships and seamless communications across teams. Together, we amplify each other’s strengths and achieve remarkable results.Our learning never stops. We encourage your inquisitiveness and courage to embrace new challenges head-on. Your agility, readiness to challenge conventions, embrace of data-driven strategies, dedication to learning and applying new skills fuels our innovation and progress.At the core of everything we do lies a genuine desire to make a difference. We serve our community and support each other with compassion, empathy, and unwavering dedications. Every action we take is guided by a deep sense of purpose and a commitment to those we serve.Join us at #TeamCPF! Together, let's redefine possibilities and leave a legacy that echoes for generations.

What you will be working on:

The Design Excellence Centre (DXC) shapes digital experiences for CPF members. We work with departments across the organisation to create and improve digital services that are easy to use, accessible, and focused on CPF members. This is a product designer role focused on solving complex user problems through research, interaction design, and prototyping.

In this role, you will:

• Work through design problems end-to-end, from identifying user needs and generating concepts to defining a product and crafting how people will interact with it.
• Plan and conduct user research to understand user needs and inform product and design decisions.
• Synthesise business, technology, user, and content requirements into user flows, interaction designs, prototypes, and detailed interface designs.
• Communicate design concepts, rationales, and trade-offs clearly to stakeholders.
• Work closely with product owners and managers to identify and prioritise product improvements based on needs and evidence.
• Work closely with developers through implementation to ensure the delivered experience reflects the design intent.

What we are looking for:

We value the diverse talents and experiences that each individual brings to the table. While mastery of every requirement may not be necessary, familiarity and expertise in some of the following areas will position you for success within this team.

• Relevant experience designing and delivering end-to-end digital products, with hands-on product design capability across responsive web and native app platforms.
• Able to independently plan and conduct user research and apply findings to inform product and design decisions.
• A background in high-performing product environments with an emphasis on design quality, evidence, and iterative delivery.
• Skilled at advocating for good design practices and user needs with stakeholders, including the ability to negotiate ambiguity while driving work forward.
• Proficiency in contemporary design tools, both physical and digital, such as Figma and FigJam.
• Familiarity with framing complex user and product problems, simplifying user flows, and building wireframes, prototypes, and visual designs.
• Familiarity with design facilitation, documentation, and contributing to governance guides.
• Comfortable experimenting with emerging tools, including AI, to explore, prototype, and test ideas.
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