Principal Web Designer - Global

Orix Digi; Singapore; On-site; SGD 150,000 - 190,000; Full time

Job summary

Orix Digi in Singapore is seeking a Principal Web Designer to lead conversion-oriented web design across Global markets, translating demand signals into measurable pipeline and revenue impact.

You will own end-to-end delivery, drive KPI governance, run weekly optimization cycles, and collaborate with strategy, delivery, and analytics leads to improve execution quality and speed. This is a full-time onsite role in Singapore.

Qualifications

• 10+ years of experience in conversion-oriented web design.
• Hands-on capability with Figma, design systems, responsive layouts.
• Strong communication and stakeholder management in cross-functional environments.
• Data-informed decision making with KPI analysis.
• Demonstrated ownership mindset with the ability to execute against deadlines.

Responsibilities

• Own end-to-end delivery for Web Designer initiatives, from planning through execution and optimization.
• Translate business goals into KPI trees, sprint priorities, and measurable weekly actions.
• Run structured experiments and document performance learnings for scaling decisions.
• Collaborate with adjacent teams to align creative, technical, and operational dependencies.
• Maintain QA discipline, reporting clarity, and leadership-ready status updates.

Skills

Figma

Design systems

Responsive layouts

Cross-functional communication

KPI analysis

Tools

Figma

Job description

Web & Conversion

Principal Web Designer - Global

Own conversion-oriented web design outcomes for Global markets by translating demand signals into measurable pipeline and revenue impact.

Full Time Onsite Principal Singapore (Onsite)

Role Overview

Position scope, strategic mission, and operating context.

Role Mission

Drive reliable execution in conversion-oriented web design with clear KPI governance, weekly optimization cycles, and high-quality stakeholder communication.

Business Context

• You will work with cross-functional squads supporting campaigns and delivery systems across Global markets.
• This role contributes to our region-country-city operating model and reinforces commercial accountability.
• You will partner with strategy, delivery, and analytics leads to improve execution quality and speed.

Role Snapshot

• Department: Web & Conversion
• Employment Type: Full Time
• Work Model: Onsite
• Primary Location: Singapore (Onsite)

Core Responsibilities

Expected ownership areas and day-to-day execution scope.

• Own end-to-end delivery for Web Designer initiatives, from planning through execution and optimization.
• Translate business goals into KPI trees, sprint priorities, and measurable weekly actions.
• Run structured experiments and document performance learnings for scaling decisions.
• Collaborate with adjacent teams to align creative, technical, and operational dependencies.
• Maintain QA discipline, reporting clarity, and leadership-ready status updates.

Requirements And Qualifications

Capabilities required to perform the role at a high level.

Required Experience

• 10+ years of experience in conversion-oriented web design.
• Hands-on capability with Figma, design systems, responsive layouts.
• Strong communication and stakeholder management in cross-functional environments.
• Data-informed decision making with comfort in KPI and performance analysis.
• Demonstrated ownership mindset with the ability to execute against deadlines.

Preferred Qualifications

• Experience working across multi-country or multi-region delivery environments.
• Track record improving conversion quality, efficiency, or operational reliability.
• Confidence in SOP documentation and process governance.

Hiring Process

Structured selection focused on capability, execution quality, and team fit.

1. Step 1: Application Review. Capability evidence and role fit are assessed against clear decision criteria.
2. Step 2: Role and Experience Screening. Capability evidence and role fit are assessed against clear decision criteria.
3. Step 3: Practical Assessment. Capability evidence and role fit are assessed against clear decision criteria.
4. Step 4: Leadership Interview. Capability evidence and role fit are assessed against clear decision criteria.
5. Step 5: Offer and Onboarding. Capability evidence and role fit are assessed against clear decision criteria.

Related Roles

• Web & Conversion
• Junior UI UX Designer - North America: Own UX architecture and interaction design outcomes for North America markets by translating demand signals into measurable pipeline and revenue impact.
• Lead Conversion Rate Optimization Specialist - Global: Own landing-page conversion optimization outcomes for Global markets by translating demand signals into measurable pipeline and revenue impact.
• Lead UI UX Designer - Global: Own UX architecture and interaction design outcomes for Global markets by translating demand signals into measurable pipeline and revenue impact.