Principal Business Analyst

Mediacorp Pte. Ltd.; Singapore; On-site; SGD 110,000 - 190,000; Full time

Job summary

Mediacorp Pte. Ltd., Singapore's leading media company, seeks an experienced AI & Business Analysis professional to identify AI opportunities, translate business needs into actionable AI projects, and lead pilots and.VP-scale initiatives across media workflows.

You will collaborate across business, product, engineering, data, vendors, governance, and leadership teams to deliver measurable outcomes while ensuring responsible AI practices and change management support is in place.

Qualifications

• 5 years of experience in business analysis, product analysis, digital transformation, AI/data projects, consulting, or technology-enabled process improvement.
• Strong experience in stakeholder engagement, requirements gathering, workshop facilitation, process mapping, and documentation.
• Ability to structure ambiguous business problems and translate them into clear solution requirements and testable success criteria.
• Good understanding of generative AI, LLMs, AI agents, automation, chatbots, analytics, or enterprise AI tools.
• Strong communication skills, with the ability to explain AI and technology concepts to non-technical stakeholders.
• Comfort working across business, product, engineering, data, vendor, governance, and leadership teams.
• Experience in media, broadcast, digital content, newsroom operations, creative production, marketing, advertising, or commercial workflows.
• Hands-on experience with ChatGPT, Claude, Gemini, Copilot, and other commonly used AI tools, as well as AI prototyping tools, prompt engineering, low-code automation, dashboards, or agentic workflows.
• Experience with vendor evaluation, RFP support, solution comparisons, or technology procurement.
• Knowledge of responsible AI practices, data privacy, human-in-the-loop review, AI output evaluation, and change management.

Responsibilities

• Conduct discovery sessions, interviews, workshops, and workflow mapping with business teams to identify AI opportunities.
• Translate business pain points into AI-ready problem statements, hypotheses, success metrics, requirements, user stories, and acceptance criteria.
• Lead the scoping and coordination of AI POCs and MVPs, from opportunity framing to prototype validation and pilot recommendation.
• Partner with technical teams, vendors, and business users to design AI-enabled workflows and solutions.
• Coordinate UAT, pilot feedback, test scripts, evaluation rubrics, and validation reports.
• Analyze results from POCs/MVPs and recommend whether solutions should be scaled, refined, paused, or discontinued.
• Prepare business cases, PRDs, process maps, delivery plans, risk logs, decision papers, and stakeholder updates.
• Support responsible AI adoption by ensuring appropriate human oversight, data handling, disclosure, quality checks, and policy compliance.
• Develop user guides, SOPs, training materials, and change management support for AI-enabled workflows.
• Stay updated on AI tools, media industry use cases, and emerging best practices, and translate these into practical recommendations for Mediacorp.

Skills

Stakeholder engagement

Requirements gathering

Workshop facilitation

Process mapping

Documentation

Generative AI understanding

Cross-functional collaboration

Communication

Change management

Responsible AI governance

Tools

ChatGPT

Claude

Gemini

Copilot

AI prototyping tools

Low-code automation

Dashboards

Job description

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Job Description

• Conduct discovery sessions, interviews, workshops, and workflow mapping with business teams to identify AI opportunities.
• Translate business pain points into AI-ready problem statements, hypotheses, success metrics, requirements, user stories, and acceptance criteria.
• Lead the scoping and coordination of AI POCs and MVPs, from opportunity framing to prototype validation and pilot recommendation.
• Partner with technical teams, vendors, and business users to design AI-enabled workflows and solutions.
• Coordinate UAT, pilot feedback, test scripts, evaluation rubrics, and validation reports.
• Analyze results from POCs/MVPs and recommend whether solutions should be scaled, refined, paused, or discontinued.
• Prepare business cases, PRDs, process maps, delivery plans, risk logs, decision papers, and stakeholder updates.
• Support responsible AI adoption by ensuring appropriate human oversight, data handling, disclosure, quality checks, and policy compliance.
• Develop user guides, SOPs, training materials, and change management support for AI-enabled workflows.
• Stay updated on AI tools, media industry use cases, and emerging best practices, and translate these into practical recommendations for Mediacorp.

Qualifications

• 5 years of experience in business analysis, product analysis, digital transformation, AI/data projects, consulting, or technology-enabled process improvement.
• Strong experience in stakeholder engagement, requirements gathering, workshop facilitation, process mapping, and documentation.
• Ability to structure ambiguous business problems and translate them into clear solution requirements and testable success criteria.
• Good understanding of generative AI, LLMs, AI agents, automation, chatbots, analytics, or enterprise AI tools.
• Strong communication skills, with the ability to explain AI and technology concepts to non-technical stakeholders.
• Comfort working across business, product, engineering, data, vendor, governance, and leadership teams.
• Experience in media, broadcast, digital content, newsroom operations, creative production, marketing, advertising, or commercial workflows.
• Hands-on experience with ChatGPT, Claude, Gemini, Copilot, and other commonly used AI tools, as well as AI prototyping tools, prompt engineering, low-code automation, dashboards, or agentic workflows.
• Experience with vendor evaluation, RFP support, solution comparisons, or technology procurement.
• Knowledge of responsible AI practices, data privacy, human-in-the-loop review, AI output evaluation, and change management.

Play a part in shaping the local media landscape at Singapore’s largest content creator and transmedia platform. Our purpose is to create engaging and trusted content, as well as to connect communities and inspire people.