PR Marketing Intern

Guerlain; Singapore; On-site; SGD 13,000 - 17,000; Part time

Job summary

Guerlain Singapore is recruiting a Public Relation intern to support PR and media marketing activities for the local market. You will collaborate with the PR team on seeding strategies, adapt press materials, and help manage media/KOL relationships for new launches and campaigns.

You will assist in planning and coordinating PR events, liaising with vendors, and supporting retailer communications. Monitor media coverage and compile weekly newsletters and monthly clippings to measure impact.

Qualifications

• University student pursuing luxury beauty PR/marketing.
• Passion for luxury brand exposure and Guerlain heritage.
• Ability to manage multiple tasks under tight deadlines.
• Team-oriented, independent, motivated and proactive.

Responsibilities

• Seed and manage seeding with influencers and media for launches and campaigns.
• Disseminate press materials and build relationships with media contacts.
• Support PR events, vendor coordination, logistics and gifts.
• Monitor coverage and prepare monthly PR clippings and reports.
• Coordinate internal communications with retailers and marketing teams.

Skills

PR & Marketing

Influencer seeding

Media relations

Event planning

Communication

Education

University student

Job description

Guerlain is the Parisian Alchemist that pursues an infinite quest for wonder of senses and crafts artistic beauty from nature, since 1828.

Singapore local market is recruiting a Public Relation intern to be responsible for the implementation of PR & Media related marketing activities in Singapore.

MAIN TASKS AND RESPONSIBILITIES

SEEDING & PRESS RELEASE

• Work hand in hand with PR Executive on the seeding strategy to influencers and medias to increase Guerlain’s awareness. Executing all seeding deliverables for new launches, campaigns/ festivals with internal PR team for Local Market.
• Ensure all seeding quantities and inventories are available in a timely manner.
• Adapt and disseminate Press Releases, pitch targeted stories and send gifts to build robust relationship with key media/ KOL contacts.
• Support retailers communication in regards to new assets, creatives request and information on short copywriting (when needed).

EVENT MANAGEMENT

• Source, plan and liaise with third party suppliers (i.e. floral, F&B, activity vendors) for the execution of PR events.
• Manage the preparation of logistic arrangement for PR events including set-up, gifts arrangement with AOG (Art of Gifting), RSVP list and follow-up post-event contacts.
• Assist in planning, coordinating, executing events i.e. key launches/ trade/ in-store events for Media/ KOL or involving media front (e-symposium).
• Organize media / KOL interviews with internal spokespersons in HQ

ADMIN SUPPORT AND MONTHLY REPORTS

• Monitor media coverages for every activation.
• Submit monthly PR clippings and weekly newsletter to regional
• Weekly internal report to measure effectiveness of media/ KOL engaged, organic coverage, gift tracking.
• Competitor analysis: Always be at the top of the game! Check out which media/ KOL that are relevant with high influencing power engaged by competitor brand.
• Connect to each media and KOL on a regular basis to understand their upcoming interest on coverage (Editorial) and propose relevant advertorial (on key launches)
• Admin support: Ensure smooth delivery for seeding, arrange meetings with key KOL and Media, support internal marketing team with proper documentation for any inventory orders/ gift tracking, events flow and rundown, extra support in events when needed.

QUALIFICATIONS

• Internship Duration: Sept - Dec 2026 or longer on full-time basis
• University students who is passionate for luxury beauty Brand exposure and proud to be the ambassador of the brand to nurture Guerlain DNA, Heritage and be at the in-depth level of PR and Marketing.
• Appreciate and explore creativity in the world of luxury universe.
• Possess teamwork, independent, high-motivated and high-performing in tight deadlines.
• See the positive light in any situation, be a motivator and able to speak for the brand.