Assistant Marketing Manager

Private Advertiser; Singapore; On-site; SGD 42,000 - 64,000; Full time

Job summary

Henry Jacques Asia is seeking a Marketing & Communications Assistant Manager to lead the perfume portfolio across Singapore, Malaysia and Hong Kong. Reporting to the Brand Manager, you will plan and execute marketing strategies, manage PR, events and content with external agencies.

The role requires a Bachelor's degree in a related field, at least two years in PR/marketing, strong English and Chinese, and established media contacts.

Qualifications

• Bachelor's degree in public relations, management, business, marketing or related field.
• Minimum 2 years of experience in public relations and Marketing function.
• Established press contacts required.
• Excellent written and oral communication skills. Both English and Chinese proficiency.
• Strong interpersonal and analytical skills.
• Excellent time management skills and problem solving oriented.
• Able to multitask effectively and work well under pressure.
• Knowledge of the luxury and beauty industry preferred.

Responsibilities

• Plan and execute marketing and communications strategy, including Advertising, public relations and Events for the brand.
• Manage marketing plan and budget reports.
• Manage social media platforms, including WeChat, Xiaohongshu and other relevant platforms and handle social media content development and asset management with the direction of the Brand Manager, working closely with the appointed agency.
• Handle all public relations activities such as building a strong media network, attending media enquiries, organizing press events and disseminating press releases.

Skills

Public relations

Marketing

Education

Bachelor's degree

Job description

HENRY JACQUES ASIA

Overview:

Our group of companies specialize in luxury goods – especially perfume, watches and F&B. We are looking for an experienced and reliable Marketing & Communications Assistant Manager to manage our perfume portfolio.

Brand: Henry Jacques

For half a century, Henry Jacques has been crafting the world's finest essences by virtue of its immense savoir-faire, respecting traditions whilst never ceasing to innovate. With beginnings as a bespoke house in France, the Maison has created an endless array of fragrances over the years in keeping with its art of living philosophy and constant quest for perfection.

Henry Jacques is acclaimed for its pure essences that are hand-crafted using highly exclusive natural components sourced from all four corners of the world. The house creates its perfumes in various beautiful forms, with Les Classiques at the heart of the collection, rare Les Exceptions masterpieces taking the art of great perfumery to the next level, and the ultimate expression of personalization in Les Sur Mesure.

General Role:

Reporting to the Brand Manager to manage and implement various aspects of marketing and communications activities for Henry Jacques in Singapore, Malaysia and Hong Kong.

Responsibilities:

• Plan and execute marketing and communications strategy, including Advertising, public relations and Events for the brand.

• Managemarketing plan and budget reports.

• Manage social media platforms, including WeChat, Xiaohongshu and other relevant platforms and handle social media content development and asset management with the direction of the Brand Manager, working closely with the appointed agency,

• Handle all public relations activities such as building a strong media network, attending to media enquiries, organizing press events and disseminating press releases.

• Manage editorial support, analyze media coverage, and provide timely public relations reports on each market.

• Conceptualize and manage events and launches for customers to support brand goals.

• Manage VIC event planning, seasonal gifting and related presentations and reports.

• Developeffective sales and promotions programs to drive traffic to the stores.

• Support new market entry and localization, including marketing plan adaptation, packaging compliance and regulatory requirements.

• Conduct market research and competitor analysis across Asia markets to inform strategy.

• Coordinate and work closely with Retail Managers on related activations.

Requirements:

• Bachelor's degree in public relations, management, business, marketing or related field

• Minimum 2 years of experience in public relations and Marketing function

• Established press contacts required

• Excellent written and oral communication skills. Both English and Chinese proficiency.

• Strong interpersonal and analytical skills

• Excellent time management skills and problem solving oriented

• Able to multitask effectively and work well under pressure

• Knowledge of the luxury and beauty industry preferred