PR & Marketing Executive / Senior Executive (F&B)

Pasona Singapore Pte. Ltd.; Singapore; On-site; SGD 46,000 - 55,000; Full time

Job summary

Pasona Singapore Pte. Ltd. is seeking a Marketing professional to plan and execute campaigns across brand platforms, while supporting branding initiatives and digital marketing efforts in Singapore.

The role covers CRM analytics, content production, and coordination of events and partnerships, requiring 3–4 years of related experience and hands-on skills in SEO, social media, and Canva/Adobe tools.

Qualifications

• Degree in Marketing with 3–4 years of relevant working experience.
• Familiarity with digital marketing, SEO, CRM and campaign performance tracking.
• Proficient in social media platforms such as Instagram, Facebook and TikTok.
• Familiar with Microsoft Office, Adobe Creative Suite and Canva.
• Basic photo and video editing skills are preferred.
• Strong copywriting and proofreading abilities.

Responsibilities

• Plan, coordinate and execute marketing strategies and campaigns across brand platforms.
• Support development of marketing concepts to strengthen brand awareness and engagement.
• Monitor market trends, competitor activities and social media developments to identify opportunities.
• Support planning and execution of branding initiatives, promotions and other marketing activities.
• Manage brand website, mobile app, SEO and other digital marketing activities.
• Monitor, analyze and report on digital marketing performance and campaign results.
• Manage social media platforms and engage with online audiences to build brand awareness and community.
• Support CRM initiatives and analyze customer and campaign data to improve effectiveness.
• Design and develop POSM, social media content and other marketing collaterals.
• Coordinate photoshoots and video shoots and production arrangements.
• Write, edit and proofread marketing content to ensure accuracy and brand alignment.
• Liaise with malls, media, external partners and vendors on promotions and features.
• Coordinate events, campaigns and promotional activities with internal and external stakeholders.
• Assist in influencer analysis, media monitoring and evaluation of campaign performance.
• Provide administrative support for marketing activities including meeting coordination and logistics.
• Undertake other marketing initiatives and ad hoc duties as assigned.

Skills

Marketing strategy

Campaign management

Digital marketing

Social media management

Content creation

CRM & analytics

Education

Bachelor's degree in Marketing

Tools

Adobe Creative Suite

Canva

Microsoft Office

Job description

Up to $4,500 Basic Salary + AWS + VB

Nearest MRT: Tanjong Pagar

Job ID: 20444

Marketing Strategy & Campaign Management

• Plan, coordinate and execute marketing strategies and campaigns across various brand platforms.
• Support the development of marketing concepts and ideas to strengthen brand awareness and engagement.
• Monitor market trends, competitor activities and social media developments to identify marketing opportunities.
• Support the planning and execution of branding initiatives, promotions and other marketing activities.

Digital Marketing & Social Media

• Manage the brand's website, mobile application, search engine optimisation (SEO) and other digital marketing activities.
• Monitor, analyse and report on digital marketing performance, campaign results, redemption rates and other relevant metrics.
• Manage social media platforms and actively engage with online audiences to build brand awareness and community engagement.
• Support CRM initiatives and analyse customer and campaign data to improve marketing effectiveness.

Creative Content & Production

• Design and develop point-of-sale materials (POSM), social media content and other marketing collaterals.
• Coordinate photoshoots and video shoots, including planning, scheduling and production arrangements.
• Write, edit and proofread marketing content to ensure accuracy, consistency and alignment with brand guidelines.

Public Relations, Events & Partnerships

• Liaise with shopping malls, media representatives, external partners and vendors on promotions, advertising opportunities and editorial features.
• Coordinate with internal stakeholders and external parties to support events, marketing campaigns and promotional activities.
• Assist in influencer analysis, media monitoring and evaluation of campaign performance.

Administrative & Other Duties

• Provide administrative and operational support for marketing activities, including meeting coordination, claims submissions and POSM logistics.
• Undertake other marketing initiatives and ad hoc duties as assigned.

Requirements

• Degree in Marketing or a related discipline, with 3–4 years of relevant working experience in a similar capacity.
• Familiarity with digital marketing, SEO, CRM and campaign performance tracking.
• Proficient in social media platforms such as Instagram, Facebook and TikTok.
• Familiar with Microsoft Office, Adobe Creative Suite and Canva.
• Basic photo and video editing skills are preferred.
• Good written and verbal communication skills, with strong copywriting and proofreading abilities.
• Creative, with a good eye for design and aesthetics.
• Strong analytical skills, with the ability to interpret media monitoring, influencer and campaign performance data.
• Well-organised, detail-oriented and able to manage multiple tasks and meet deadlines.
• Good interpersonal skills and the ability to work effectively with internal and external stakeholders.

We regret that only shortlisted candidates will be notified. Other applications will be updated to our database for future job opportunities.

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