Senior Media Activation Manager, Display & Programmatic

WPP Media Limited; Singapore; Hybrid; SGD 180,000 - 240,000; Full time

Benefits offered by this job

Competitive medical

Group retirement plans

Vision, and dental insurance

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Job summary

WPP Media Limited is seeking a Senior Media Activation Manager, Display & Programmatic for APAC. You will lead strategy, execution, and optimization of display campaigns across multiple markets, guiding teams and collaborating with Data Strategy, Analytics, and AdOps.

You will oversee end-to-end delivery, ensure KPI targets, and drive innovative DSP strategies while maintaining high data integrity and cross-functional alignment in a hybrid work model.

Qualifications

• 5–7 years of hands-on programmatic and display media activation in an agency, trading desk, or ad‑tech environment.
• Proven track record of managing direct reports and leading activation teams.
• Advanced expertise in enterprise DSPs (DV360, Amazon DSP) and self-service platforms (Google Ads).
• Extensive experience delivering multi-market campaigns for Brand and Direct Response KPIs.
• Deep understanding of programmatic buying models (Open Exchange, PMP, Programmatic Guaranteed).
• Strong communication skills with stakeholders and ability to present complex concepts clearly.
• Advanced proficiency in Google Sheets / Excel (pivot tables, formulas, data modeling).

Responsibilities

• Lead display strategy and media activation across APAC markets.
• Mentor activation executives and managers; oversee workload and quality.
• Deliver end-to-end display plans aligned with client strategy and goals.
• Ensure data integrity, timely reporting, and KPI tracking.
• Drive optimization across DSPs and self-service platforms.
• Collaborate with Data Strategy, Analytics, AdOps, Strategy and Experience teams.

Skills

Programmatic display

Team leadership

Analytics

Google Sheets/Excel

DV360

Amazon DSP

Google Ads

Open Exchange

PMP

Tools

DV360

Amazon DSP

Google Ads

CM360

GA4

Google Sheets/Excel

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.

Role Summary And Impact

As a Senior Media Activation Manager, Display & Programmatic within the APAC programmatic team, you will lead the strategic planning, execution, and ongoing optimization of display and programmatic media campaigns across key APAC markets for Google. In this leadership position, you will oversee end-to-end display operations, guide direct reports, and act as a senior point of contact for client stakeholders and internal cross-functional leads. Campaign objectives are primarily focused on Direct Response (usage, acquisition, ROAS) across open exchange and direct publisher deals. You will ensure flawless campaign execution, drive operational standardisation, and spearhead innovative Display & Programmatic strategies across demand-side platforms (DSPs) and self-service ad platforms.

Role Responsibilities Include

• Directly leads display strategy and media activation across assigned high-priority APAC markets and regional client accounts.
• Line manages and mentors activation executives and managers, overseeing workload allocation, quality assurance, and professional development.
• Allocates :60% of time to senior portfolio management and strategy, and :40% to team development, process innovation, and cross-functional workstreams.
• Owns the end-to-end delivery of comprehensive display media plans, strategic wrap-ups, and milestone deliverables aligned with client communications strategy and business goals.
• Enforces strict compliance with platform best practices (DSP/AdPlatform setup, naming conventions, campaign structures, frequency management, and pre-bid parameters).
• Oversees team pacing and delivery routines, ensuring 100% data integrity, on-time client reporting, and active management of campaign KPIs.
• Ensures campaigns consistently hit target benchmarks by end-of-quarter (KPI targets, 65%+ Viewability, 98%+ Pacing), proactively resolving potential bottlenecks or pacing issues.
• Drives sophisticated performance optimization strategies across programmatic platforms, evaluating raw data to extract actionable insights and incremental growth opportunities.
• Leads continuous evaluation and evolution of display buying best practices in response to cookieless changes, privacy regulations, and shifting ad-tech dynamics.
• Serves as subject matter expert on display channels, inventory tactics, contextual solutions, audience data integration, and supply path optimization (SPO).
• Collaborates seamlessly with adjacent disciplines, including Data Strategy, Analytics, AdOps, Strategy, and Experience teams to deliver holistic media solutions.
• Maintains a deep understanding of the global programmatic ad-tech ecosystem (publishers, SSPs, DSPs, measurement vendors, clean rooms).
• Oversees complex project management across multiple concurrent product launches, ensuring high quality standardisation and timely escalation management.
• Proactively communicates key business highlights, strategic successes, and escalation paths to line management and senior client leads.

Background Experience

• 5–7 years of hands-on work experience in programmatic and display media activation within an agency, trading desk, or ad-tech environment.
• Proven track record of managing direct reports, developing talent, and leading media activation teams.
• Advanced expertise in planning, launching, and optimizing campaigns via enterprise DSPs (e.g., DV360, Amazon DSP) and self-service ad platforms (Google Ads).
• Extensive experience managing multi-market campaigns delivering against both Brand awareness and Direct Response performance KPIs.
• Deep understanding of programmatic buying models (Open Exchange, PMP, Programmatic Guaranteed) across desktop, mobile, and connected devices.
• High attention to detail, exceptional organizational capabilities, and a structured approach to quantitative testing and multivariate optimizations.
• Excellent relationship management and communication skills, with proven ability to present complex ad-tech concepts to senior client stakeholders.
• Strong analytical capabilities with high proficiency in analyzing complex data sets, identifying insights, and framing strategic solutions.
• Advanced proficiency in Google Sheets / Excel (pivot tables, complex formulas, data modeling, automated reporting frameworks).
• Active involvement in the programmatic and mar-tech industry with an up-to-date knowledge of privacy updates, signal loss solutions, and broader advertising trends.

Desirable

• Deep hands-on experience across the full Google stack (DV360, Google Ads, CM360, GA4).
• Experience with Dynamic Creative Optimization (DCO) setups and feed-based creative integration via Creative Management Platforms (CMPs).
• Direct experience partnering with data science and analytics teams on advanced measurement frameworks (brand lift, conversion lift, incrementality, panel testing, regression analysis).
• Google Analytics certification.
• Prior experience overseeing regional display activations across diverse APAC countries and local language markets.
• Experience working with offshore teams
• Experience deploying AI-powered productivity and automated solutions

Life At WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events.

• competitive medical
• group retirement plans
• vision, and dental insurance
• significant paid time off
• preferential partner discounts
• employee mental health awareness days

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment. That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.