Multi-Channel Campaign Specialist — Data-Driven Growth

Trip.Com Travel Singapore Pte. Ltd.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Benefits offered by this job

Flexible work arrangement

Global career opportunities

Learning & development opportunities

Job summary

Trip.com Group is seeking a Senior Campaign Specialist to lead multi-channel marketing campaigns across email, social, and paid channels, driving customer acquisition and engagement.

You will analyze data, optimize campaigns with A/B testing, and collaborate with design and product teams to ensure on-brand messaging. Strong English communication and 3–5 years of e‑commerce campaign experience are essential.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3–5 years of experience driving marketing campaigns for e-commerce sites.
• Strong analytical skills with data-driven decision making.
• Excellent written and verbal communication in English.
• Strong attention to detail.

Responsibilities

• Design and implement marketing campaigns across channels (email, social, paid ads) to drive acquisition, engagement, retention and cross-selling.
• Analyze data, performance metrics, and trends to inform campaign strategy and KPIs; use A/B testing and attribution models.
• Collaborate with design to ensure on-brand, visually compelling campaigns and aligned messaging.
• Manage and track campaign budgets; optimize spend across channels to maximize ROI.
• Provide regular performance reports to senior leadership with actionable insights and recommendations.
• Coordinate with product teams, regional managers, and leaders to align goals and timelines.
• Stay informed on industry trends and emerging marketing technologies.

Skills

Campaign management

Performance analysis

Data-driven decision making

A/B testing

English communication

Education

Bachelor's degree in Marketing/Communications

Job description

Trip.com Group is seeking a Senior Campaign Specialist to lead multi-channel marketing campaigns across email, social, and paid channels, driving customer acquisition and engagement.

You will analyze data, optimize campaigns with A/B testing, and collaborate with design and product teams to ensure on-brand messaging. Strong English communication and 3–5 years of e‑commerce campaign experience are essential.