Growth Marketing Executive

YouTrip; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

YouTrip is seeking a hands-on Performance Marketing specialist to own paid acquisition across multiple markets. You will build, launch, and optimize campaigns on Meta, Google, TikTok, and other platforms, ensuring creatives are fresh and pipelines are maintained.

You will own weekly performance reports, monitor budgets and pacing, and collaborate with country teams and CRM initiatives to drive growth. A strong eye for detail and experience with AppsFlyer are highly valued.

Qualifications

• 1–3 years hands-on in paid social or paid search.
• Experience building and optimising campaigns on Meta and Google or TikTok.
• Detail-oriented with tracking parameters and naming conventions.
• Familiarity with AppsFlyer and AI-assisted platforms is a plus.

Responsibilities

• Build, launch, and QA campaigns across markets on major platforms.
• Monitor budgets, pacing, and performance, with weekly reports.
• Maintain tracking, audience syncs, and conversions across channels.
• Collaborate with country teams and CRM/new verticals initiatives.

Skills

Paid social

Meta Ads

Google Ads

TikTok Ads

Campaign management

Analytics

Tools

AppsFlyer

Job description

YouTrip is the leading and fastest-growing multi-currency payment platform in Asia Pacific. In 2018, we pioneered the region's first multi-currency digital wallet. Now, YouTrip is the #1 multi-currency digital wallet trusted by millions across the region, processing over US$15 billion in total payment value annually.

Our consumer and business propositions - YouTrip and YouBiz - empower individuals and businesses with inclusive, accessible, and affordable financial solutions. YouTrip has raised over US$110 million to date, including its recent Series B round led by global venture capital firm Lightspeed Venture Partners—underscoring strong investor confidence in its mission to transform digital financial services across the Asia Pacific.

Recognised as World Economic Forum's Global Innovator 2025, CNBC's World's Top Fintech Companies (2025, 2024), and LinkedIn's Top Startup (2024, 2023), YouTrip is dedicated to creating the next generation of digital finance services for consumers and businesses.

Valuing an entrepreneurial culture of diversity and inclusion, we are seeking driven individuals to join our fast-growing regional team as we push the boundaries of innovative fintech solutions.

About this Role

This is a hands-on role in an in-house performance marketing team running paid acquisition across several markets. You will build, launch, and monitor campaigns, working closely with the marketing teams to ensure we have high-performing creatives and results.

You Will

Build and run campaigns across markets

• Build, launch, and QA campaigns on Meta, Google, TikTok, and other platforms across countries
• Keep creatives fresh on a regular cadence, upload assets through our pipelines, and keep naming conventions and tracking parameters clean
• Monitor daily pacing against budgets and flag where spend should shift
• Work to a consistent way of running campaigns across all our markets, and help improve it as we go

Keep the numbers and maintain accounts

• Own weekly reports, including performance analysis, insights, and recommended optimizations
• Keep costs and trackers up to date and run reconciliation of the numbers
• Maintain audience syncs, exclusion lists, and conversion event checks across platforms
• Manage ad-account admin: users, billing, payment methods, invoices, and platform policy issues

Support CRM and new verticals

• Support CRM/Lifecycle initiatives, helping take campaigns from brief through to launch and read-out
• Support the launch of new products and verticals as they come online

Be the day-to-day contact

• Work with country teams on execution questions and paid amplification of content, creator, and community campaigns
• Own day-to-day creator and partner outreach and coordination
• Handle day-to-day questions from platform account managers and elevate accordingly

You Are

• 1 to 3 years hands-on in paid social or paid search, agency or in-house, and you have personally built and optimised campaigns on Meta and at least one of Google or TikTok
• Careful with detail: tracking parameters, naming, budgets, dates. You notice when a number looks wrong before anyone else does
• High competency in AI platforms is a plus
• App marketing and experience with platforms like AppsFlyer is preferred
• Exposure to CRM or lifecycle marketing (push, email, in-app) is a plus