Mobile Product Growth & GTM Lead

SINGAPORE TELECOMMUNICATIONS LIMITED; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Singtel in Singapore is seeking a Product Marketing Manager to own the product portfolio, drive strategy, pricing, GTM and lifecycle management to grow the business.

You will collaborate with Sales, IT, Consumer Operations and Marketing to launch market-leading mobile plans that attract customers, improve retention and raise ARPU. 3–5 years in product marketing/PM; strong analytics; Excel/PowerPoint; Power BI is a plus.

Qualifications

• Bachelor's degree in business, marketing, finance, economics or related field.
• 3–5 years of experience in Product Marketing, Product Management or Product Development.
• Experience managing product portfolios, pricing strategies and GTM initiatives.
• Strong commercial acumen with P&L and business performance experience.
• Experience developing business cases and lifecycle management plans.
• Strong analytical skills to translate data into insights and decisions.
• Experience with market research and competitive analysis.
• Strong project management and cross-functional collaboration.

Responsibilities

• Own end-to-end product portfolio strategy, pricing, P&L and lifecycle management.
• Develop and evolve mobile price plans and commercial policies.
• Lead go-to-market planning and execution for launches and campaigns.
• Monitor performance with regular reporting and actionable insights.
• Conduct market research to identify trends, opportunities and innovations.
• Develop business cases evaluating viability and cannibalization.
• Design campaigns and sales enablement materials to drive acquisition and ARPU growth.
• Collaborate with Sales, Marketing, IT and Operations for launches and readiness.
• Define processes to improve governance and efficiency; manage escalations.

Skills

Product portfolio management

Pricing strategy

Go-to-market planning

P&L management

Market research

Competitive analysis

Business case development

Stakeholder management

Cross-functional collaboration

Project management

Presentation & storytelling

Data-driven decision making

Education

Bachelor's Degree in Business, Marketing, Finance, Economics or related

Tools

Power BI

Excel

PowerPoint

Job description

Singtel in Singapore is seeking a Product Marketing Manager to own the product portfolio, drive strategy, pricing, GTM and lifecycle management to grow the business.

You will collaborate with Sales, IT, Consumer Operations and Marketing to launch market-leading mobile plans that attract customers, improve retention and raise ARPU. 3–5 years in product marketing/PM; strong analytics; Excel/PowerPoint; Power BI is a plus.