Senior/ Digital Marketing Executive (Regional)

talent trader group pte. ltd.; Singapore; Sur place; SGD 42 000 - 66 000; Plein temps

Résumé du poste

talent trader group pte. ltd. is seeking a digital marketing professional to plan, execute, and optimize campaigns across Meta and Google.

You will develop conversion funnels, landing pages, and sales pages while conducting A/B tests on ads and pages. You will craft direct-response copy for ads, emails, and scripts, and collaborate with video editors to create engaging campaigns. A creative mindset and comfort with marketing metrics are essential, with 1–2 years in the field and a diploma or

Qualifications

• Diploma or Degree in Marketing, Business, Communications or related discipline.
• 1–2 years in digital marketing, performance marketing or digital advertising.
• Strong copywriting with direct-response focus.
• Creative mindset with digital ad & visual content understanding.
• Comfortable with marketing metrics and performance analysis.

Responsabilités

• Plan, execute and optimise digital marketing campaigns across Meta and Google.
• Develop and optimise conversion funnels, landing pages and sales pages.
• Conduct A/B testing on ad creatives, messaging and pages.
• Write direct-response copy for ads, emails, pages and scripts.
• Conceptualise video advertising campaigns and coordinate with editors.

Connaissances

Copywriting

Direct-response marketing

Campaign optimization

Data-driven analysis

Creative thinking

Formation

Marketing/Business/Communications degree or diploma

Outils

ClickFunnels

HubSpot

Adobe Photoshop

Illustrator

Premiere Pro

DaVinci Resolve

Description du poste

Responsibilities

• Plan, execute and optimise digital marketing campaigns across platforms such as Meta and Google.
• Develop and optimise conversion funnels, landing pages and sales pages.
• Conduct A/B testing on ad creatives, messaging, landing pages and other campaign elements.
• Develop compelling hooks, messaging and direct-response copy for digital campaigns.
• Write copy for advertisements, video scripts, landing pages, sales pages, emails and other marketing materials.
• Conceptualise video advertising campaigns and work with video editors to develop engaging video content.
• Prepare creative briefs for designers and other content specialists.
• Collaborate with content teams to develop lead-generation materials such as e-books, reports and online courses.
• Analyse campaign performance, customer behaviour and marketing metrics to identify opportunities for improvement.
• Leverage generative AI tools to improve the efficiency of marketing content and creative production.
• Keep up to date with emerging digital marketing platforms, advertising formats, tools and creative trends.
• Ad hoc duties/ projects as assigned.

Requirements

• Diploma or Degree in Marketing, Business, Communications or a related discipline.
• At least 1 - 2 years of experience in digital marketing, performance marketing, digital advertising or a related field.
• Strong copywriting skills, particularly in direct-response or conversion-focused marketing.
• Creative mindset with a good understanding of digital advertising and visual content.
• Comfortable working with marketing metrics, campaign data and performance analysis.

• Experience with generative AI tools for content or creative development is an advantage.
• Experience with ClickFunnels, HubSpot, Adobe Photoshop, Illustrator, Premiere Pro or DaVinci Resolve is an advantage.

EA License No.: 13C6305

Reg. No.: R24120209 (GAN CHYE SHEN)