Measurement Partner, GMPT

TIKTOK PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

TikTok PTE. LTD. Singapore is seeking a data analytics professional to lead measurement and analytics efforts for advertising campaigns. You will design measurement strategies, build insights, and deliver data-driven recommendations to improve ROI.

The role requires strong SQL/Python/R skills, experience with large data environments, and collaboration with cross-functional teams to optimize ad performance and product experimentation.

Qualifications

• Bachelor's degree in a quantitative field (statistics, maths, economics, CS) or equivalent.
• Proven experience in Data Science, Data Analysis, Measurement, or related field.
• Strong analytical and problem-solving skills; ability to interpret complex data and communicate insights.

Responsibilities

• Collaborate with sales and measurement teams to develop measurement strategies that drive business growth.
• Lead ideation and prototyping of custom insights, ad effectiveness analysis, or tooling for large-scale data environments.
• Design and test bidding, targeting, and optimisation methods to support product development.
• Track and report advertiser performance metrics to support adoption of measurement solutions.
• Develop dashboards, reports and tools to track SoT, KPIs and campaign effectiveness.

Skills

Analytics

Digital advertising

Cross-functional collaboration

Statistical methods

Experiment design

Education

Bachelor's degree in a quantitative field

Tools

SQL

Hive

R

Python

Tableau

Power BI

Job description

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Job highlights

Positive team atmosphere, Career growth opportunity

Responsibilities

• Collaborate with sales and measurement teams to develop and implement measurement strategies that drive business growth.
• Lead in the ideation, creation and prototyped deployment of sophisticated custom insights, ad effectiveness analysis, or tooling for large-scale data environments for use by wider measurement teams
• Design and testing of bidding, targeting, and optimisation methods to support new product and feature development
• Tracking and reporting of advertiser performance metrics to support and grow adoption of measurement solutions
• Develop and maintain dashboards, reports and tools to track Source of Truth (SoT), key performance indicators (KPIs) and measure campaign effectiveness.
• Analyze and interpret data from various sources, including ad performance, user behavior and market trends.
• Provide actionable insights and recommendations to sales and measurement teams to optimize ad campaigns and improve ROI.
• Stay up-to-date with industry trends, best practices, and new measurement methodologies to continuously improve our measurement capabilities.

Minimum Qualification(s):

• Extensive, proven experience in analytics and digital advertising from large marketing-related organisations or measurement suppliers
• Bachelor's degree in a quantitative field (e.g., statistics, mathematics, economics or computer science) or equivalent
• Proven experience in Data Science, Data Analysis, Measurement or a related field.
• Strong analytical and problem-solving skills, with the ability to interpret complex data sets and communicate insights effectively and a track record of inferential problem solving through experimental design and analytical methods
• Excellent communication and collaboration skills, with the ability to work closely with cross-functional teams.
• Exceptional time management, goal oriented task management skills and ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made

Preferred Qualification(s):

• Experience with advertising and media agencies and complex, data-driven marketing organisations
• Experience with executing custom analytical work where SQL, HIVE, R or Python is preferred
• Proficiency in data analysis and visualization tools (e.g., SQL, Excel, Tableau, Power BI).
• Familiarity with privacy-first innovation for marketing measurement systems