Measurement Partner CoE Project Intern (Measurement) - 2026 Start

TikTok; Singapore; On-site; SGD 13,000 - 20,000; Full time

Job summary

TikTok is offering an internship in its Measurement COE in Singapore. The role focuses on advancing advertising effectiveness through analytics, research, and measurement innovation.

You will work on regional projects across analytics, program development, and data-driven insights, gaining hands-on experience with real-world data and cross-market initiatives. Ideal candidates are pursuing a degree in a relevant field, possess strong analytical and communication skills, and can commit to at least

Qualifications

• Pursuing a Bachelor's or above in a relevant field.
• Strong analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Good organizational and project management skills.
• Demonstrated curiosity about digital advertising, marketing effectiveness, and data analytics.
• Ability to collaborate across functions; internships, projects may count.
• Minimum 3-month commitment, full-time (5 days per week).

Responsibilities

• Support regional advertising measurement projects across branding and performance use cases.
• Analyze and synthesize data from multiple studies, markets, advertisers, or industries.
• Assist with meta-analyses, custom research, and product validation studies.
• Maintain and improve project trackers, dashboards, and measurement repos.
• Translate findings into presentations, reports, and recommendations for stakeholders.
• Conduct research on advertising effectiveness and measurement methodologies.
• Develop scalable COE resources like playbooks and training materials.
• Explore opportunities to automate workflows using data tools or generative AI.
• Coordinate inputs across regional stakeholders and deliver on time.
• Own a defined internship project and present findings to the Measurement team.

Skills

Analytical thinking

Data interpretation

Communication

Data analysis

Education

Bachelor's degree or above in a relevant field

Tools

SQL

Python

Tableau

Power BI

Looker

Job description

Responsibilities

Team Introduction

The Measurement Center of Excellence, or COE, is a regional team focused on advancing how TikTok demonstrates and improves advertising effectiveness. We work across branding and performance measurement to develop scalable insights, solutions, frameworks, and programs that help advertisers better understand and improve the business impact of their investments on TikTok. Our team sits at the intersection of Measurement, Sales, Product, Analytics, and Marketing. We partner with market and regional teams to analyze advertising outcomes, identify opportunities across clients and industries, validate new measurement approaches, and translate complex findings into clear and actionable recommendations. As a Measurement COE Intern, you will support regional projects spanning analytics, research, program development, and measurement innovation. You will have the opportunity to work with real-world advertising data, contribute to high-impact cross-market initiatives, and learn how measurement insights are used to influence advertising strategies, product development, and business decisions. As a Project Intern, you will contribute to impactful short-term projects and gain hands‑on experience in a fast‑paced, professional environment. This internship offers the opportunity to develop practical skills, apply your knowledge to real-world challenges, and explore your career interests.

Responsibilities

• Support regional advertising measurement projects across branding and performance use cases, working closely with COE members and cross‑functional partners
• Analyze and synthesize data from multiple studies, markets, advertisers, or industries to identify trends, benchmarks, and actionable insights
• Assist with the development of meta‑analyses, custom research, product validation studies, and other strategic measurement initiatives
• Maintain and improve project trackers, reporting dashboards, measurement repositories, and other tools used to monitor program progress and impact
• Translate analytical findings into clear presentations, reports, case studies, and recommendations for technical and non‑technical stakeholders
• Conduct research on advertising effectiveness, measurement methodologies, industry trends, competitor practices, and emerging technologies
• Support the development of scalable COE resources, including playbooks, best‑practice frameworks, training materials, and go‑to‑market content
• Explore opportunities to automate or streamline recurring analytical, reporting, and operational workflows using data tools or generative AI
• Coordinate inputs and deliverables across regional and market stakeholders, ensuring project information is accurate, organized, and delivered on time
• Take ownership of a defined internship project and present key findings and recommendations to the broader Measurement team

Qualifications

• Currently pursuing a Bachelor's or above in a relevant field such as Business, Marketing, Economics, Statistics, Data Analytics, Mathematics, Computer Science, Social Sciences, or a related discipline
• Strong analytical and problem‑solving skills, with the ability to interpret information, identify patterns, and develop logical conclusions. Comfortable working with data using Microsoft Excel, Google Sheets, or similar tools
• Strong written and verbal communication skills, with the ability to present findings clearly and concisely
• Good organizational and project management skills, with strong attention to detail and the ability to manage multiple tasks
• Demonstrated curiosity about digital advertising, marketing effectiveness, consumer behavior, technology, or data analytics
• Ability to work collaboratively with team members from different functions, markets, and cultural backgrounds. Prior full‑time professional experience is not required; relevant academic projects, case competitions, student activities, or personal projects may be used to demonstrate the required skills
• Minimum 3‑month commitment, full‑time (5 days per week)

Preferred Qualification(s)

• Previous internship experience in technology, digital media, advertising, media agencies, FMCG, e‑commerce, consulting, market research, data analytics, or a related industry
• Relevant coursework or project experience in marketing analytics, statistics, econometrics, experimentation, consumer research, or data science
• Familiarity with digital advertising concepts, marketing funnels, brand measurement, campaign effectiveness, attribution, incrementality, or marketing mix modeling
• Experience with one or more analytical tools or programming languages, such as SQL, Python, R, Tableau, Power BI, or Looker
• Experience creating dashboards, data visualizations, research reports, or business presentations
• Exposure to statistical analysis, experimental design, survey research, or working with large datasets
• Interest in applying generative AI or automation tools to improve analytical, research, or reporting workflows
• Experience working on cross‑functional, regional, or team‑based projects through internships, academic work, or extracurricular activities

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.