Measurement & Experimentation Program Lead

TikTok Inc.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

TikTok Inc. is seeking an experienced Program Manager, Measurement & Experimentation to design and drive a connected measurement architecture.

You will partner with Data Science, Data Engineering, and Analytics to connect knowledge, education and customer enablement to business outcomes across markets. You will lead the definition of metrics, experimentation standards, and reporting that empower faster, data-driven decisions, enabling activation, product adoption, retention, and growth for

Qualifications

• 5+ years of experience in measurement strategy, marketing or product analytics, experimentation, data strategy, or program management within technology or digital businesses.
• Proven ability to develop measurement frameworks that connect engagement, funnel, and lifecycle metrics to customer behavior and business outcomes across acquisition, activation, adoption, retention and growth.
• Strong analytical and technical acumen, with experience translating business objectives into data requirements, KPIs, hypotheses, and actionable analytical approaches.
• Demonstrated experience partnering with Data Science, Data Engineering, and Analytics teams to build scalable datasets, dashboards, reporting solutions, and measurement systems.
• Working knowledge of experimentation methodologies, including A/B testing, control groups, statistical significance, and measurement design.

Responsibilities

• Develop scalable measurement frameworks to evaluate the business impact of product knowledge, education, and enablement initiatives across the customer journey.
• Define standardized metrics, event taxonomies, and measurement requirements across reach, engagement, learning, activation, product adoption, and commercial outcomes.
• Partner with Data Science, Data Engineering, and Analytics teams to integrate data across systems, improve measurement capabilities, and connect customer engagement to downstream business outcomes.
• Develop measurement frameworks that connect customer and seller engagement to measurable behavioral and business outcomes beyond traditional engagement metrics.
• Define leading and lagging indicators to assess the impact of knowledge and education initiatives on activation, product adoption, retention, expansion, and revenue.
• Establish attribution and measurement approaches to evaluate the effectiveness and business contribution of educational experiences and platforms, such as TikTok Academy and Business Help Center.
• Establish scalable experimentation standards and playbooks across knowledge, education, and customer enablement programs.
• Partner with Product, Marketing, and Data Science teams to design and evaluate experiments using clear hypotheses, success metrics, and appropriate testing methodologies.
• Translate experimental insights into actionable recommendations to optimize customer behavior, product experiences, content, and engagement strategies.
• Develop scalable reporting frameworks, datasets, and dashboards that provide end-to-end visibility across the customer journey and business outcomes.
• Create executive-level insights, performance benchmarks, and automated monitoring to identify trends, gaps, and optimization opportunities.
• Partner with Analytics and Data Engineering teams to translate data into actionable insights that drive strategic decisions and continuous improvement.
• Leverage behavioral data across customer interactions, learning, AI experiences, and product usage to identify knowledge gaps and adoption barriers.
• Partner with cross-functional teams to identify customer friction and determine effective interventions across audiences, products, and journey stages.
• Establish continuous feedback loops that translate measurement insights into actionable improvements for knowledge, education, customer adoption, and GTM strategies.
• Develop measurement approaches that demonstrate how our capabilities contribute to GBM priorities including New Client Acquisition, Client Expansion, Product Growth, Market Positioning, and Commercial Marketing Excellence.

Skills

Measurement strategy

Marketing analytics

Experimentation

Program management

Cross-functional collaboration

Tools

SQL

Dashboards

Job description

TikTok Inc. is seeking an experienced Program Manager, Measurement & Experimentation to design and drive a connected measurement architecture.

You will partner with Data Science, Data Engineering, and Analytics to connect knowledge, education and customer enablement to business outcomes across markets. You will lead the definition of metrics, experimentation standards, and reporting that empower faster, data-driven decisions, enabling activation, product adoption, retention, and growth for