Marketing & Subscription Executive

Premier League; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Premier League is seeking a Marketing & Subscription Executive to lead digital campaigns and lifecycle marketing for Premier League +. You will coordinate content, manage always-on channels, and drive subscriber growth while ensuring a premium brand experience across touchpoints.

Reporting to the Senior Marketing and Distribution Manager, you will work with design, data, and product partners to deliver consistent, high-quality marketing outcomes in a fast-paced team.

Qualifications

• Proven digital marketing execution across campaigns, content and paid media.
• Experience in content creation and coordinating briefs with designers.
• Familiarity with CRM or journey platforms, especially Adobe Journey Optimizer.

Responsibilities

• Plan and execute marketing campaigns across digital channels from brief to report.
• Own subscriber funnel: acquisition, onboarding, trials to conversion and win-back.
• Coordinate content and distribution across app stores, partner platforms and CRM.
• Run lifecycle and CRM campaigns via email, push and in-app messaging.

Skills

Digital marketing execution

Content marketing

Lifecycle campaigns

Attention to detail

Communication skills

Brand experience

Subscription marketing

HTML/CSS for emails

Cross-functional collaboration

Tools

Adobe Journey Optimizer

Job description

Marketing & Subscription Executive

Application Deadline: 11 October 2026

Department: Digital

Employment Type: Fixed Term - Full Time

Location: Singapore

Description

• Contract type: Fixed term until July 2028. Full time
• Reports to: Senior Marketing and Distribution Manager

Overview

The role of Marketing & Subscription Executive is a key member the Digital Marketing & Distribution team specifically around the promotion of Premier League +, the Premier League’s new direct to consumer product.

Reporting to the Senior Marketing and Distribution Manager, the role focuses on delivering consistent, professional execution across digital, content, and lifecycle channels, ensuring that Premier League + subscribers receive a premium and coherent brand experience at every touchpoint.

The role combines campaign delivery, content coordination, and structured execution across owned channels, CRM, and distribution.

The role

Campaign Execution and Channel Management

• Plan and execute marketing campaigns across digital, content, and owned channels, from brief through to reporting.
• Support paid media placements by supplying creative assets, campaign specs, and briefing materials to the team currently managing buys.
• Manage the always-on content calendar across all channels, including EDM, push, in-app, and social, coordinating creative production, copywriting, and asset trafficking with design and agency partners.
• Run A/B tests across acquisition, content, and retention touchpoints, and action learnings into future campaigns.

Subscriber Marketing and Lifecycle Coordination

• Own the subscriber funnel end to end: acquisition creative and targeting, onboarding, conversion of trials, and win-back of lapsed subscribers.
• Run lifecycle and CRM campaigns, including email, push, and in-app messaging, using Adobe Journey Optimizer as the primary platform.
• Build and QA audience segments and journey logic, working closely with data and product partners.
• Track campaign and subscriber performance against target, flag underperformance early, and action optimisations.

Content and Distribution Coordination

• Coordinate content and distribution execution: app store listings, partner platform requirements, and merchandising windows tied to fixture schedules.
• Support partnership and promotional marketing activations tied to fixtures, club moments, and sponsors.
• Help ensure marketing output is fit for purpose across every channel, from owned content to CRM to platform merchandising.

Support for the Marketing and Distribution Team

• Translate KPI frameworks and campaign strategy into executable plans, with growing exposure to strategy and planning over time.
• Maintain campaign documentation and post-campaign reporting so work is repeatable and auditable.
• Provide operational support to the team, including briefing documents, campaign trackers, and reporting decks.

Requirements for the role

• Proven experience in digital marketing execution across campaigns, content and paid media.
• Practical experience across digital and content marketing; direct paid media buying experience useful but not essential, as this scope expands over time
• Comfort producing or coordinating content: copy, creative briefs, social posts, EDM, and push, working with designers and agencies
• Working familiarity with a CRM or journey platform, ideally Adobe Journey Optimizer
• Strong organisational skills with the ability to manage multiple campaigns and stakeholders against fixed deadlines
• Comfort with data: pulling reports, reading dashboards, spotting anomalies without needing to be told what to look for
• Proactive, solution-driven mindset and comfort working at pace in a small team
• Collaborative team player who thrives in a cross-functional environment
• Attention to detail, reliability, and a commitment to premium execution
• Excellent written and verbal communication skills
• Direct experience on a brand, content, or subscription marketing team
• Basic HTML/CSS for email template edits

We will remove barriers that prospective candidates might face at any stage of our recruitment process. If you have a disability and would like the advert in an alternative format, or would like to talk about how we can adjust the interview process to best support you, please contact ••••@premierleague.com