Marketing & Sales Executive

LOTTE Confectionery (S.E.A.) PTE. LTD.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

LOTTE Confectionery (S.E.A.) PTE. LTD. is seeking a dynamic marketer to lead strategy across LOTTE products in domestic and overseas markets.

You will drive brand growth, manage budgets, and coordinate campaigns across confectionery, ice cream, and HMR, while optimizing online and retail promotions. You will oversee social media, reporting, and market intelligence to identify growth opportunities and ROI improvements.

Qualifications

• Bachelor degree in Business, Marketing or related field.
• Experience in marketing, business development, brand management, or digital marketing.
• Strong planning, coordination, and execution across multiple channels.
• Proficient with Excel, PowerPoint, Word; comfortable with Photoshop/Canva.

Responsibilities

• Lead marketing and business development strategies for LOTTE products.
• Manage budget planning and resource allocation for campaigns.
• Oversee integrated marketing across confectionery, ice cream, and HMR.
• Coordinate online platforms and e-commerce promotions (Shopee, RedMart, Pandamart).
• Monitor listings, inventory, and sales performance across channels.
• Plan in-store promotions, roadshows, and consumer engagement campaigns.
• Collaborate with retailers and vendors on campaigns and materials.
• Produce marketing materials and reports; analyze market trends.
• Manage social media to maintain a consistent brand presence.
• Support sales teams with campaigns and ROI tracking.

Skills

Marketing strategy

Brand management

Digital marketing

Trade marketing

Project coordination

Social media management

Market analysis

Education

Bachelor's degree in Business or Marketing

Tools

Microsoft Excel

Photoshop

Canva

Adobe Creative Suite

Job description

About the role

Lead marketing and business development strategies to drive steady growth, profitability, and operational efficiency for LOTTE products across domestic markets. This role oversees integrated marketing activities across confectionery, ice cream, and HMR products, while supporting e-commerce growth, brand awareness, sales enablement, and market expansion.

Key responsibilities

• Plan, implement, and manage marketing strategies and activities across domestic and overseas markets, covering ATL and BTL initiatives.
• Prepare and manage the marketing budget, ensuring efficient allocation of resources.
• Lead and coordinate marketing initiatives to promote LOTTE products and strengthen brand presence.
• Manage online sales platforms such as Shopee, RedMart, and Pandamart.
• Monitor product listings, promotions, inventory, and sales performance across e-commerce channels.
• Plan and execute in-store promotions, roadshows, sampling activities, and consumer engagement campaigns.
• Coordinate with retailers and external vendors on promotional materials and campaign execution.
• Create and enhance brand awareness for the company and its products.
• Produce reports, company brochures, and other marketing materials to support brand initiatives.
• Monitor market trends and analyse competitors' activities to identify growth opportunities.
• Provide actionable recommendations based on market intelligence.
• Manage the company's social media accounts to maintain a consistent and engaging online presence.
• Support domestic and overseas sales teams with marketing materials, campaigns, and initiatives.
• Measure and report on marketing ROI and KPIs to evaluate the effectiveness of marketing activities.
• Undertake other ad hoc marketing-related duties as assigned by management.

What we're looking for

• Experience in marketing, business development, brand management, trade marketing, digital marketing, or a related field.
• Bachelor degree in Business, Marketing or related
• Strong planning, project management, coordination, and execution skills across multiple marketing channels.
• Good computer skills, including Microsoft Excel, PowerPoint, and Word.
• Good working knowledge of Photoshop, Canva, and Adobe tools.
• Strong digital awareness and confidence using social media platforms.
• Ability to analyse market trends, competitor activity, campaign performance, ROI, and KPIs.
• Strong communication and stakeholder management skills when working with retailers, vendors, sales teams, and internal stakeholders.
• Ability to manage multiple priorities and deliver marketing initiatives effectively across domestic and overseas markets.