Marketing & Partnerships Manager

Sembcorp Group; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Sembcorp Group is seeking a seasoned Marketing & Partnerships leader to drive customer growth for its Singapore Energy Business. You will plan and execute marketing initiatives, build strategic partnerships, and strengthen brand presence across digital and traditional channels.

In this role you will oversee go-to-market strategies, manage agencies and partners, and collaborate with Sales, Operations, and Corporate Affairs to deliver commercial outcomes and accelerate energy transition in Asia.

Qualifications

• 6-10 years' experience in B2C marketing, partnerships, business development, growth marketing, or customer acquisition roles.
• Proven track record in customer acquisition, go-to-market execution and commercial growth.
• Strong knowledge of Digital Marketing, including SEO, SEM, AEO, social media, paid media and content marketing.
• Experience in managing partnership, reseller, referral, or channel marketing programmes.
• Strong analytical and data-driven mindset, with the ability to translate insights into business outcomes.
• Excellent communication, presentation, stakeholder management and writing skills.

Responsibilities

• Develop and execute the marketing strategy, go-to-market plans, campaign roadmap,brand positioning, and channel mix for the customer segments.
• Drive customer acquisition, engagement, and retention through digital marketing,partnership marketing, referral programmes, and community outreachinitiatives.
• Develop compellingcustomer value propositions and brand positioning.
• Lead the launch ofnew products, services, partnerships, and promotional campaigns.
• Oversee SEO, SEMand AEO initiatives to improve brand visibility, website performance, andcustomer acquisition.
• Develop andexecute partnership strategies to drive customer growth and marketexpansion.
• Identify,negotiate, onboard, and manage strategic partners, including businesses,affinity groups, trade associations, resellers and ecosystem partners.
• Develop reseller,referral, and co-marketing programmes to generate leads and revenue.
• Conduct regularbusiness reviews and performance tracking with key partners.
• Explore anddevelop partnership opportunities that strengthen customer engagement,acquisition, loyalty and commercial growth.
• Monitor marketdevelopments, consumer trends, competitor activities, and emergingopportunities.
• Track marketingand partnership performance through dashboards and analytics.
• Analyse campaineffectiveness and recommend improvements to maximise ROI and businessoutcomes.
• Present regularperformance updates and growth recommendations to management.
• Manage agencies,vendors, and external partners to ensure effective campaign delivery.
• Collaborateclosely with Singapore Energy Business, Sales, Operations, CustomerExperience and Corporate Affairs teams to achieve business objectives.

Skills

B2C marketing

Partnerships

Growth marketing

Customer acquisition

Digital marketing

Data-driven

Stakeholder management

Written communication

Job description

Sembcorp is a leading energy andurban solutions provider headquartered in Singapore. Led by its purpose to driveenergy transition, Sembcorp delivers sustainable energy solutionsand urban developments by leveraging its sector expertise and global trackrecord.

Join us in shaping asustainable energy future

DriveAsia’s energy transition with us! Our Gas & Related Services segment is a key growth engine, delivering reliable and efficient energy to industries and communities across multiplecountries. We support Asia’s growing energy needs while advancing the shift toa lower-carbon future.

About the Role

Marketing and partnerships play an important role in supporting customerengagement, brand presence, and business growth across the Singapore EnergyBusiness. Working closely with the Singapore Energy Business and CorporateAffairs, you will lead the planning and execution of marketing initiatives andpartnership programmes that strengthen customer relationships, enhance marketpresence, and deliver commercial outcomes. You will oversee the Marketing &Partnerships function for one of the business units under the Singapore EnergyBusiness and drive its success.

Key Responsibilities

Marketing & Customer Growth

• Develop andexecute the marketing strategy, go-to-market plans, campaign roadmap,brand positioning, and channel mix for the customer segments.
• Drive customeracquisition, engagement, and retention through digital marketing,partnership marketing, referral programmes, and community outreachinitiatives.
• Develop compellingcustomer value propositions and brand positioning.
• Lead the launch ofnew products, services, partnerships, and promotional campaigns.
• Oversee SEO, SEMand AEO initiatives to improve brand visibility, website performance, andcustomer acquisition.

Partnerships & Business Development

• Develop andexecute partnership strategies to drive customer growth and marketexpansion.
• Identify,negotiate, onboard, and manage strategic partners, including businesses,affinity groups, trade associations, resellers and ecosystem partners.
• Develop reseller,referral, and co-marketing programmes to generate leads and revenue.
• Conduct regularbusiness reviews and performance tracking with key partners.
• Explore anddevelop partnership opportunities that strengthen customer engagement,acquisition, loyalty and commercial growth.

Performance & Market Insights

• Monitor marketdevelopments, consumer trends, competitor activities, and emergingopportunities.
• Track marketingand partnership performance through dashboards and analytics.
• Analyse campaigneffectiveness and recommend improvements to maximise ROI and businessoutcomes.
• Present regularperformance updates and growth recommendations to management.

Stakeholder Management & Leadership

• Manage agencies,vendors, and external partners to ensure effective campaign delivery.
• Collaborateclosely with Singapore Energy Business, Sales, Operations, CustomerExperience and Corporate Affairs teams to achieve business objectives.

What you will bring

• 6-10 years'experience in B2C marketing,partnerships, business development, growth marketing, or customeracquisition roles.
• Proven trackrecord in customer acquisition, go-to-market execution and commercialgrowth.
• Strong knowledgeof Digital Marketing, including SEO, SEM, AEO, social media, paid mediaand content marketing.
• Experiencemanaging partnership, reseller, referral, or channel marketing programmes.
• Strong analyticaland data-driven mindset, with the ability to translate insights intobusiness outcomes.
• Excellentcommunication, presentation, stakeholder management and writing skills.
• Experience inenergy, utilities, telecommunications, retail, e-commerce, financialproducts, consumer products, or related sectors will be advantageous.
• Experiencemanaging agencies and delivering integrated marketing campaigns acrossmultiple channels will be advantageous.

Our Culture at Sembcorp

At Sembcorp, our culture is shapedby a strong set of shared behaviours that guide the way we work and uphold ourcommitment to driving the energy transition.

We foster an institution-firstmindset, where the success of Sembcorp takes precedence over individualinterests. Collaboration is at the heart of what we do, as we work seamlesslyacross markets, businesses, and functions to achieve our goals together. Accountabilityis a core principle, ensuring that we take ownership of our commitments anddeliver on them with integrity and excellence. These values define who we areand create a workplace where our people can thrive while making a meaningfulimpact on driving energy transition.

Join us in making a real impact!