Marketing Operations / Digital Content Coordinator

PRIMESTAFF MANAGEMENT SERVICES PTE LTD; Singapore; On-site; SGD 42,000 - 72,000; Full time

Job summary

PRIMESTAFF MANAGEMENT SERVICES PTE LTD is seeking a Marketing Content Coordinator in Singapore to coordinate feedback from stakeholders, track deliverables and ensure accuracy of marketing materials. The role includes updating website content via CMS and coordinating content audits to maintain quality.

The ideal candidate has 1–2 years in marketing coordination or digital content roles and experience working with CMS, SEO basics and stakeholder coordination across agencies.

Qualifications

• 1–2 years of relevant experience in marketing coordination, digital content management or similar roles.
• Experience coordinating projects with multiple stakeholders and agencies is advantageous.
• Experience with CMS and updating website content is desirable.
• Experience supporting UAT or digital projects is a plus.
• Experience with content audits or YouTube/digital asset management is beneficial.

Responsibilities

• Coordinate and consolidate feedback from internal stakeholders, agencies and departments.
• Track marketing deliverables and ensure timely completion.
• Review marketing materials for accuracy, grammar and feedback incorporation.
• Perform website content updates using the CMS, including text amendments and PDF uploads.

Skills

Marketing coordination

Digital content management

CMS

UAT

Content audits

Education

Diploma in Marketing, Communications, Mass Communications, Business Administration, Digital Media

Tools

CMS

UAT tools

Content inventories

Job description

Key Responsibilities

Marketing Content Coordination

• Coordinate and consolidate feedback from internal stakeholders, agencies and other departments.
• Track marketing deliverables and ensure timely completion.
• Review marketing materials for accuracy, completeness, grammar and incorporation of feedback.
• Perform website content updates, including text amendments and PDF uploads through the internal Content Managment System (CMS).

Digital Content Management

• Coordinate annual digital content audits, including inventory tracking, progress monitoring and reporting.
• Support rewriting and optimisation of articles for Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).
• Coordinate content reviews and alignment with stakeholders, including follow-up and completion tracking.
• Coordinate annual YouTube content audits, including inventory, tracking and reporting.

Marketing Systems Support

• Support implementation and maintenance of marketing systems.
• Conduct User Acceptance Testing (UAT).
• Liaise with internal and external stakeholders on system-related matters.
• Maintain tracking and reporting of system activities and issues.

Administration

• Schedule meetings and prepare meeting notes/minutes.
• Track and report risk indicators.
• Raise purchase orders and support procurement-related activities.
• Maintain and organise digital marketing assets.
• Perform stock-taking and other general administrative duties.

Job Requirements

Education

• Diploma in Marketing, Communications, Mass Communications, Business Administration, Digital Media or a related discipline.
• Relevant working experience may be considered in lieu of formal qualifications.

Experience

• 1–2 years of relevant experience in marketing coordination, digital content management, communications, marketing operations or a similar role.
• Experience coordinating projects and working with multiple internal and external stakeholders, including agencies, would be advantageous.
• Experience working with CMS and updating website content.
• Experience supporting UAT, system implementation or digital projects is an advantage.
• Experience with content audits, content inventory management or YouTube/digital asset management would be beneficial.

Technical / Functional Skills

• Good understanding of digital content management and website operations.
• Basic knowledge of SEO; familiarity with AEO and GEO would be an advantage.
• Proficient in Microsoft Office, particularly Excel, Word and PowerPoint.
• Good document management and tracking skills, with the ability to maintain content inventories, project trackers and status reports.
• Strong written English with good grammar, proofreading and editing skills.
• Ability to perform basic website content updates, including text amendments and PDF uploads.
• Familiarity with marketing systems, UAT processes and issue tracking is an advantage.

Key Competencies

• Strong coordination and follow-up skills with good attention to detail.
• Able to manage multiple tasks and deadlines simultaneously.
• Good communication and interpersonal skills.
• Comfortable liaising with stakeholders at different levels and with external agencies.
• Proactive in identifying outstanding items, risks and potential delays.
• Organised and meticulous in maintaining records, documentation and digital assets.
• Able to work independently while also functioning effectively as part of a team.

Short Listed Candidates will be Contacted.