Marketing Manager - Singapore

Pointstar; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Pointstar is seeking an innovative Marketing Manager for Singapore to promote the brand and services. The role involves optimizing marketing strategies, managing the department budget and staff, and forecasting outcomes.

Your expertise should drive brand awareness and profitability through digital and traditional channels. You will lead campaigns, analyze market trends, and collaborate with vendor principals to align programs with business plans.

Qualifications

• Bachelor's degree or equivalent in marketing or business.
• Minimum 3 years in a marketing role.
• Experience with IT software/hardware companies is a plus.
• Proficiency in marketing automation (HubSpot or Freshworks Freshmarketer).
• Strong leadership and communication skills.
• Experience with WordPress and Google Analytics.

Responsibilities

• Evaluate and optimize marketing strategies to boost brand awareness and market share.
• Analyze market trends and prepare forecasts.
• Generate new business leads through website, social media, events, and other channels.
• Collaborate with vendor principals on marketing programs and forecasts.
• Plan and execute paid and organic digital marketing including SEO, email, Adwords, and social content.
• Manage web analytics reports and recommendations for the corporate site.
• Coordinate marketing strategies with sales and solutions teams.
• Develop and manage the marketing department budget.

Skills

Marketing strategy

Leadership

Digital marketing

Campaign management

SEO knowledge

Education

Bachelor's degree in marketing or business

Tools

HubSpot

Freshmarketer

Google Analytics

Google Ads

WordPress

Job description

About the job Marketing Manager - Singapore

We are seeking an innovative marketing manager to promote our companys brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing departments budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to generate new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Job Description:

• Evaluating and optimizing marketing strategies to increase brand awareness and market share.
• Analyzing market trends and preparing forecasts.
• Generating new business leads by leveraging website, social media, trade shows, major industry-related events and other channels.
• Collaborating with our vendor principals on their marketing programs in support of the marketing strategy, business plans, and forecasts for assigned products.
• Plan and execute all paid and non-paid digital marketing, including SEO, email, Adwords and social media content.
• Work towards organic search optimisation including conducting keyword research, reviewing technical SEO issues and recommending fixes, optimising on-page content and building off-page optimisation.
• Establish and produce ongoing web analytics reports and recommendations related to the improvement of the corporate website.
• Coordinating marketing strategies with the sales and solution departments.
• Developing and managing the marketing departments budget.
• Sharing funnel conversion improvement ideas and feedback for presenting quarterly and annual reports to senior management.

Requirements:

• Bachelors degree or equivalent professional qualification in marketing or business.
• Minimum 3 years experience in a Marketing role (Worked with IT software or IT hardware companies is a plus).
• Proficiency in electronic marketing automation software (eg. Hubspot / Freshworks Freshmarketer).
• Superb leadership, communication, and collaboration abilities.
• Strong time management and organizational abilities.
• Strong track record conceptualizing and organizing events (In-person and online).
• Digital marketing knowledge is a must.
• Experience with wordpress is a plus.
• Good working knowledge of Google analytics, Google Adwords and any other website analytics tool.
• Have the drive and ambition to create successful marketing campaigns.