Marketing Manager

BlueCube Media Pte Ltd; Singapore; On-site; SGD 90,000 - 140,000; Full time

Benefits offered by this job

Direct access to Director

Regional exposure

Career growth in AI marketing

Performance-based bonus

Job summary

BlueCube Media is seeking an experienced Marketing Manager in Singapore to lead the marketing function from strategy to execution, reporting to the Director. This hands-on role demands accountability for outcomes, not just campaigns, with a data-first approach and a focus on implementing AI-driven practices across GEO, AEO, and AIO.

You will develop and run integrated campaigns across Email, DM, Social, Content, SEO, and Paid channels, optimise ROI, and manage budgets, vendors, and workflows to

Qualifications

• Bachelor's degree in Marketing, Business, or Mass Communications.
• 5–8 years of B2B marketing experience in digital marketing and performance marketing.
• Experience developing marketing SOPs, workflows, or operational processes.
• Hands-on experience with Google Ads, Meta Ads, GA4, CRM tools, and marketing automation platforms.
• Strong grounding in SEO, SEM, content marketing, and performance marketing.
• Working knowledge of GEO/AEO/AIO and AI marketing tools (Claude, ChatGPT, etc.).
• Comfortable managing copywriters or vendors to ensure content quality.
• Sharp analytical instincts; you turn data into decisions.
• Self-starter energy; autonomous workflow without heavy supervision.
• Strong communication skills; reporting directly to the Director.

Responsibilities

• Plan and run integrated campaigns across Email Marketing, DM, Social Media, Content Marketing & SEO, Paid Advertising, and Events.
• Monitor campaign performance and optimise cost per lead, conversion rates, and ROI.
• Lead desktop market research, including online surveys, to inform strategy.
• Manage marketing budget allocation and vendor/agency relationships.
• Identify AI tools to streamline workflows and lift productivity.
• Build knowledge of GEO, AEO, and AIO and apply to marketing efforts.
• Guide content strategy to meet SEO, GEO, and AEO best practices.
• Own reporting across social listening, SEO performance, GEO/AEO/AIO visibility, and event attribution.
• Take full accountability for campaign timelines and KPIs.
• Work independently while aligning with Director on priorities and results.

Skills

B2B marketing

Digital marketing

Marketing automation

Performance marketing

Analytical thinking

Self-starter

Strong communication

Education

Bachelor's degree in Marketing/Business/Mass Communications

Tools

Google Ads

Meta Ads

GA4

CRM tools

Marketing automation platforms

Job description

About the role

We're looking for an experienced Marketing Manager to spearhead the organisation's marketing function, from strategy through execution, reporting directly to the Director. This is a hands-on, independent role for someone who will be accountable for results, not just running campaigns, but knowing why they worked or didn't, and what to do next. The successful candidate will be responsible for developing marketing plans, strategies and campaigns across traditional and digital channels. The role calls for a data-first approach to everything we track, and a leading role in bringing AI-driven marketing practices, including emerging disciplines like GEO, AEO, and AIO, into how BlueCube markets itself as well as supporting our clients' campaigns.

Key responsibilities

• Plan and run integrated campaigns across Email Marketing, Direct Mailer (DM), Social Media, Content Marketing & SEO, Paid Advertising (Google, Meta, Instagram), and Events

• Monitor campaign performance and continuously optimise cost per lead, conversion rates, and ROI

• Lead desktop market research, including online surveys, to inform strategy

• Manage marketing budget allocation and vendor/agency relationships

• Review current marketing processes and actively identify where AI tools can streamline workflows and lift productivity

• Build working knowledge of GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and AIO

• Guide content strategy to meet SEO, GEO, and AEO best practices, whether you're writing directly or briefing and vetting a copywriter

• Own reporting across social listening, SEO performance, GEO/AEO/AIO visibility, website traffic attribution, and event attribution

• Take full accountability for campaign timelines and KPIs

• Work independently while staying closely aligned with the Director on priorities and results

About you

• Bachelor's degree in Marketing, Business, or Mass Communications, or a related field

• 5–8 years of B2B marketing experience in digital marketing, marketing automation, performance marketing

• Experience developing marketing SOPs, workflows, or operational processes

• Hands-on experience with Google Ads, Meta Ads, GA4, CRM tools, and marketing automation platforms

• Strong grounding in SEO, SEM, content marketing, and performance marketing

• Working knowledge of, or strong interest in, GEO/AEO/AIO and AI marketing tools (Claude, ChatGPT, etc.)

• Comfortable managing copywriters or vendors to get content right, even if writing isn't your core strength

• Sharp analytical instincts, you read data and turn it into decisions

• Self-starter energy, you thrive with autonomy and don't need a big team around you to deliver

• Strong communication skills, you'll be reporting directly to the Director and need to make your reasoning clear

About us

BlueCube Media is a Digital Marketing & Web agency with offices across Singapore, Malaysia, Thailand, and India, specialising in B2B Digital Web & Marketing, Events Management and Software Development. Over a decade in, we've built our culture around a flat, close-knit team of more than 30 members across the region, one where ideas move fast, ownership is real, and our people grow with the company rather than around it.

Benefits

• Direct access and visibility, report straight to the Director in a flat structure, no bureaucracy between your ideas and action

• Genuine ownership, this is your function to shape, not a seat to fill

• Regional exposure across Singapore, Malaysia, Thailand, and India

• A team that actually feels like one, close-knit, supportive, and willing to try new things together

• Career progression opportunities including building your own marketing team

• Investment in your growth, including training in emerging AI marketing disciplines

• Performance-based bonus, plus annual leave, dental & medical benefits