Marketing Manager (Education Sector)

SPRING INTERNATIONAL HOLDING PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

SPRING INTERNATIONAL HOLDING PTE. LTD. is seeking an experienced Marketing Manager to lead brand-building and student recruitment initiatives for the India market from our Singapore headquarters.

The role involves managing multi-channel campaigns, partnerships with education agents, schools, and universities, and conducting market research on India's education landscape. Travel to India is required. Fluency in English and Tamil is required, with Hindi proficiency as an advantage; you will drive

Qualifications

• Minimum 5 years of experience in marketing, sales, or education recruitment.
• Proven ability to lead projects and deliver results.
• Bachelor's degree in a Business Marketing or any relevant field.
• Fluent in English and Tamil; Hindi proficiency is an advantage.

Responsibilities

• Develop and execute marketing and recruitment strategies tailored for the India market.
• Manage multi-channel campaigns, partnerships, and education outreach activities.
• Build and maintain relationships with education agents, schools, universities, and industry partners across India.
• Conduct market research on India's education landscape, competitors, and trends.
• Represent the College at events and meetings; travel to India required when necessary.
• Oversee Marketing departmental operations.

Skills

Marketing leadership

Project leadership

English fluency

Tamil language

Education

Bachelor's degree in Business Marketing or related field

Job description

About the Role

We are seeking an experienced Marketing Manager to lead our brand building and student recruitment efforts across India, and to establish strong market presence and recruitment channels - based at our Singapore headquarters.

Key Responsibilities

• Develop and execute marketing & recruitment strategies tailored for the India market
• Manage multi-channel campaigns, partnerships, and education outreach activities
• Build and maintain strong relationships with education agents, schools, universities, education bodies, and industry partners across key regions in India.
• Conduct ongoing market research to understand India's education landscape, competitor activities, student preferences, regulatory requirements, and emerging trends.
• Represent the College at events and meetings (travel to India required - when necessary)
• Oversee Marketing departmental operations
  

Requirements

• Minimum 5 years of experience in marketing, sales, or education recruitment
• Proven ability to lead projects and deliver results
• Bachelor's degree in a Business Marketing or any relevant field
• Fluent in English and Tamil; Hindi proficiency is an advantage
• Strong understanding of the Indian education market