Marketing Manager, APAC

Datwyler IT Infra; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Datwyler IT Infra in Singapore leads APAC marketing strategy with a focus on Southeast Asia. You will plan campaigns, manage budgets and analyze market trends to drive brand awareness and growth, working closely with department heads across functions.

The role involves developing marketing plans, coordinating events, content creation, and evaluating campaign performance to ensure alignment with business objectives.

Qualifications

• Diploma or bachelor’s degree in business administration, marketing or related field.
• Minimum 5 years of relevant experience in a fast-paced marketing/leadership role.
• Familiar with Marketing Tools, CRM, and BI Tools.
• Proficient in Microsoft Teams, Excel, PowerPoint, and SharePoint.

Responsibilities

• Develop and implement marketing strategies to increase sales, market share, and brand visibility.
• Conduct market research and analyze market trends and competitor activity to inform decisions.
• Oversee marketing budgets, plan and coordinate campaigns across digital, print, and events.
• Manage content creation across channels with sales, partners and business development.
• Evaluate campaigns and optimize within budget constraints.
• Collaborate with sales, partners and BD to develop pricing and promotional strategies.
• Present business performance in management meetings.
• Coordinate internal company communications.

Skills

Strong communication

Leadership

Stakeholder management

Cross-functional collaboration

Results-oriented

Customer-focused

Proactive

Digital marketing

Analytics

Budget management

Strategic planning

Education

Bachelor’s degree in Business Administration or Marketing

Diploma or bachelor’s degree in business/marketing

Tools

Microsoft Teams

Excel

PowerPoint

SharePoint

CRM tools

BI tools

Job description

We deliver customer value with tailor‑made IT infrastructure solutions and outstanding expertise.

Datwyler IT Infra is an internationally established company with headquarters in Switzerland and affiliates in Europe, the Middle East and Asia. Our company delivers first-class IT system solutions, products and services for data centres, fibre optic networks (campus, FTTx) and smart buildings. Datwyler was founded more than 100 years ago and employs a workforce of around 900 people.

Reporting To: Managing Director, APAC

Location: Singapore

Employment Type: Full-time

1. Position Summary

This position Marketing Manager oversees Datwyler IT Infra, Asia Pacific territory marketing strategy with focus mainly on Southeast Asia countries, including planning campaigns, managing budgets, analyzing market trends, and to drive brand awareness and business growth. Typical duties include developing marketing plans, coordinating promotional events, managing content creation, and evaluating campaign performance. This role will require working closely with all department leaders in the course of work.

2. Key Responsibilities

• Develop and implement marketing strategies to increase sales, market share, and brand visibility.
• Conduct market research, analyze market trends and competitor activity to inform strategic decisions.
• Oversee marketing budgets, plan and coordinate marketing campaigns, including digital, print, and event-based initiatives.
• Manage content creation across multiple channels, like sales, channel partners and business development.
• Evaluate and optimize marketing campaigns to improve performance within budget constraints.
• Collaborate with sales teams, partners and business development to develop pricing and promotional strategies.
• Presentation of business performance in management meeting
• Plan, coordinate and support Internal company communication activities

3. Qualifications & Requirements

Education & Experience

• Diploma or bachelor’s degree in business administration, marketing or any other relevant field qualifications
• Minimum 5 years of relevant experience in similar role fast pace working environment with multiple functions of management, finance, sales, business development and partner.
• Familiar with Marketing Tools, Customer Relationships Management and Business Intelligence Tools.
• Proficient in Microsoft TEAM, Excel, PowerPoint and SharePoint

Core Competencies

• Strong communication, leadership and stakeholder management skills
• Ability to operate effectively cross functional and complex environment
• Proactive Self-starter, results-oriented, and customer-focused
• Proficiency in digital marketing, content creation, and analytics.
• Ability to manage budgets and strategic planning.
• Experience with promotional events and campaign coordination.

4. Why Join Us?

• Be part of a global technology leader with over 100 years of innovation.
• Exposure to regional and strategic projects.
• Opportunities for professional growth and career development.
• Fast Growing Industry of IT Infrastructure in Enterprise, Building Infrastructure, Cloud and Artificial Intelligence Industry Segment

We offer a diverse and global work environment

As an internationally active company, Datwyler IT Infra offers a wide range of job profiles and career opportunities. We encourage ambitious individuals to approach their tasks with commitment and enthusiasm, to grow and to exceed expectations. This empowers all employees to shape their own work and actively influence it.

At Datwyler, we encourage our employees to contribute their talents in a global environment and to continuously develop them. Our employees are the heart of the company. We treat each other with respect, trust and loyalty. Mutual appreciation is our top priority.

datwyler-itinfra.com