Marketing Manager

bank of china limited; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Bank of China Limited is seeking a senior Credit Card Marketing professional to drive acquisition, activation, and spend growth through strategic campaigns. You will analyze customer behavior, optimize card utilization, and collaborate with cross-functional teams to meet portfolio profitability targets.

The role requires a university degree in marketing or related fields and at least 10 years in banking with cards/retail marketing exposure.

Qualifications

• Degree in Marketing, Business Administration, Finance, Economics, or related field.
• 10+ years in banking with cards/retail marketing exposure.
• Proficiency in English; ability to converse in Chinese.
• Strong understanding of card business models and loyalty programs.
• Experience designing social media content across WeChat/IG/FB.

Responsibilities

• Develop and execute card marketing campaigns to acquire and activate customers.
• Analyze customer behavior and spending to optimize card utilization and revenue.
• Design promotions, merchant partnerships, and rewards to drive engagement.
• Create targeted campaigns across digital, branch, partner, and direct channels.
• Produce internal marketing materials including presentations and banners.
• Perform ad hoc marketing tasks as needed.

Skills

Market research

Campaign management

Lifecycle management

Loyalty programs

Cross-functional teamwork

Social media marketing

Education

Marketing degree

Tools

WeChat

Instagram/FB

Job description

The Credit Card Marketing is responsible for driving credit card acquisition, activation, engagement, and spending growth through strategic marketing initiatives and customer lifecycle management. This role develops and executes campaigns, analyses customer behaviour, enhances card usage, and collaborates with cross-functional teams to achieve portfolio growth and profitability objectives.

Key Responsibilities

• Conduct market research and competitor analysis to identify emerging trends and opportunities;
• Monitor portfolio performance, customer behaviour and spending to identify opportunities to increase card utilization and revenue;
• Develop promotion programs, merchant partnerships, rewards campaigns, and spending incentives to drive card spending, transaction frequency, and customer engagement across all card products;
• Design and execute targeted campaigns across digital, branch, partner, and direct marketing channels;
• In charge of internal marketing channels, creating marketing presentations, social media posts, promotional banners, infographics, and campaign materials.
• Other adhoc tasks.

Job Requirements

• A recognised university degree in Marketing, Business Administration, Finance, Economics, or a related field.
• At least 10 years of experience in banking, with significant exposure to the cards retail banking, consumer finance, payments, or related marketing roles.
• Proficiency in spoken and written English, ability to converse in Chinese
• Strong understanding of credit card business models, customer lifecycle management, and loyalty programs.
• Experience in designing and managing social network marketing content, including WeChat/IG/FB Official Accounts is preferred.

Other Requirements

1. Strong communication skills with the ability to collaborate effectively as a team player;
2. With a strong sense of ownership and accountability, self-driven and able to work independently and proactiively under tight timelines;
3. Proven problem-solving skills with the ability to define challenges and implement solutions;
4. Strong project management skills with the ability to prioritise and manage multiple initiatives simultaneously;
5. Familiarity with MAS regulations related to cards and payments.