Senior Marketing Executive

Success Human Resource Centre; Singapore; On-site; SGD 44,640 - 55,800; Full time

Job summary

Success Human Resource Centre Pte Ltd. in Singapore is looking for a Marketing Manager specializing in fashion e-commerce. The role involves developing innovative marketing strategies, overseeing digital content, and collaborating with a creative team.

Candidates should have a Bachelor's degree in Marketing and at least 3 years of relevant experience in the fashion industry. The position offers a competitive salary of up to $5000 and a Monday to Friday work schedule.

Qualifications

• Minimum 3 years of experience in fashion e-commerce marketing.
• Strong understanding of fashion industry trends and consumer behavior.

Responsibilities

• Develop and implement innovative marketing strategies.
• Oversee SEO and SEM efforts to optimize visibility.
• Collaborate with the creative team for cohesive brand expression.
• Analyze performance metrics to refine strategies.
• Manage budget and resource allocation effectively.

Skills

Digital marketing tools proficiency

Creative thinking

Analytical mindset

Leadership skills

Project management skills

Education

Bachelor's degree in Marketing, Business, or related field

Master's degree (a plus)

Job description

Permanent – 0830 – 1800 (Monday to Friday) – Tai Seng – Up to $5000.

Responsibilities

• Strategy Development:
  • Creative Vision: Infuse creative thinking into marketing strategies to captivate audiences and set our brand apart in the fashion e-commerce industry.
  • Data-Driven Insights: Leverage analytical skills to interpret data, identify trends, and shape marketing strategies for maximum impact.
• Digital Marketing:
  • Innovative Content: Oversee the creation of compelling, on-brand content that resonates with our target audience, showcasing a unique fashion perspective.
  • SEO and SEM: Apply analytical thinking to SEO and SEM efforts to optimize website visibility and drive organic and paid traffic effectively.
  • Experimentation: Encourage a culture of experimentation, A/B testing, and data-driven decision-making to refine marketing campaigns.
• Collaboration with Creative Team:
  • Graphic Design Collaboration: Work closely with the creative team to conceptualize and design graphics, visual content, and marketing collateral that align with the brand's creative vision.
  • Content Ideation: Collaborate on content creation, providing creative input and ensuring that visuals and messaging are in sync with marketing goals.
• Brand Management:
  • Creative Brand Expression: Continuously evolve and express the brand's identity creatively across all marketing materials.
  • Partnerships and Influencer Collaborations: Identify strategic partnerships and influencer collaborations that align with our brand's creative vision.
• Analytics and Reporting:
  • Performance Metrics: Define performance metrics and KPIs, analyzing and interpreting data to refine strategies and deliver measurable results.
  • Conversion Optimization: Apply analytical insights to optimize the conversion funnel, improving the online shopping experience.
• Budget Management:
  • Resource Allocation: Effectively allocate resources, making data-backed decisions to maximize the return on marketing investments.
• Team Collaboration:
  • Creative Collabortation: Lead a creative team by fostering a creative and data-driven work environment, encouraging experimentation and growth.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
• Proven experience in fashion e-commerce marketing at least 3 years and above.
• Proficiency in digital marketing tools, analytics platforms, and e-commerce technologies.
• Strong understanding of fashion industry trends and consumer behaviour.
• Exceptional creative thinking and a passion for developing innovative marketing campaigns.
• Analytical mindset, with a keen ability to derive insights from data.
• Strong communication, leadership, and project management skills.