Marketing manager

SHUN YI CONSTRUCTION PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

SHUN YI CONSTRUCTION PTE. LTD. seeks a seasoned Business Development Manager to spearhead growth by identifying new markets, generating leads, and building lasting client relationships. The role covers end-to-end development from prospecting to closing and requires collaboration with internal teams to meet business objectives.

The candidate will conduct market analyses, develop campaigns, and drive data-driven insights to expand our footprint, with frequent travel to targeted regions as needed.

Qualifications

• 10+ years of experience in business development, sales, channel or market development.
• Experience in construction industry is advantageous.
• Strong negotiation and relationship management skills.
• Willingness to travel frequently to target regions.

Responsibilities

• Drive growth by identifying new market opportunities and generating leads.
• Develop client relationships and convert prospects into long-term customers.
• Lead end-to-end business development processes including prospecting, presentations, negotiations and closing.
• Collaborate with internal teams to meet client expectations and business objectives.
• Conceptualise marketing campaigns across offline and digital platforms.
• Develop data-driven insights and strategies for market expansion.
• Oversee risk management across business units and coordinate with data teams.

Skills

Business Development

Sales

Channel Development

Job description

Job Description & Requirements

The Business Development Manager is responsible for driving business growth by identifying new market opportunities, generating leads, developing client relationships, and converting prospects into long-term customers. This role requires a proactive and results-oriented professional who can develop effective sales strategies, understand customer needs, and build strong business partnerships.

The Business Development Manager will manage the end-to-end business development process, from prospecting and lead generation to presentations, negotiations, closing, and account development. The role will also work closely with internal teams to ensure that client expectations are met and business objectives are achieved.

• ~ Conceptualise marketing campaigns across offline and digital platforms.
• ~ Conduct situational analysis to assess the organization's internal and external business environment and landscape.
• ~ Develop business continuity strategies, policies and plans.
• ~ Develop crisis management communication guideline.
• ~ Develop internal and external communication strategies, guidelines and parameters.
• ~ Develop media relationships.
• ~ Direct development of marketing messages.
• ~ Direct public relations activities.
• ~ Direct the design and development of model used for data-mining.
• ~ Drive profiling of target customers and market segments for marketing campaigns.
• ~ Drive the exploration and development of latest data science techniques.
• ~ Establish marketing objectives and strategies.
• ~ Establish scope and goals of marketing campaigns.
• ~ Evaluate local and international business environment and landscape.
• ~ Formulate budgetary assumptions.
• ~ Formulate public relations strategies.
• ~ Identify key focus groups for public relations cultivation.
• ~ Lead the formulation of data-driven insights and drive the practical application to the business.
• ~ Manage risk across business units.
• ~ Work closely with the data architecture and warehouse team to oversee data-mining and analysis process.

Job Requirements

• 10 years of experience in Business Development, Sales, Channel Development or Market Development.
• Experience in construction company will be an advantage.
• Strong understanding of the China market, with relevant experience or business exposure in China.
• Proven experience in offline channel development and market penetration.
• Strong track record in developing new markets and building distribution networks from the ground up.
• Strong business acumen, negotiation and relationship management skills.
• Highly proactive, independent and results-oriented.
• Able to leverage existing resources and connections to generate actual business opportunities and partnerships.
• Requires frequent business travel to China, Malaysia, the Philippines, and Cambodia.