Marketing Manager

SINGAPORE HEYTEA MANAGEMENT PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

SINGAPORE HEYTEA MANAGEMENT PTE. LTD. is seeking a seasoned Brand Marketing Lead to drive initiatives across Japan, Korea, and Southeast Asia. You will shape launch strategies, oversee localized content, and manage partnerships with regional partners.

The role requires strong English communication, 5+ years in brand/marketing roles, and willingness to travel to Asia markets for on-site support and market research. A dynamic, fast-paced environment awaits you.

Qualifications

• Bachelor’s degree or above in Marketing, International Business, Communications, or related fields; English/Korean/Japanese/SEA language exposure is a plus.
• Proficient in English, with strong written and verbal communication skills.
• Strong understanding of Japan, Korea, and Southeast Asian markets, with cultural nuance awareness.
• Minimum of 5 years in brand, marketing, or international partnership roles; regional experience is a plus.
• Strong project management skills with ability to run multiple initiatives and collaborate across teams.
• Willingness to travel periodically to Korea, Japan, and SEA markets.

Responsibilities

• Lead and oversee brand marketing initiatives across Japan, Korea, and Southeast Asian markets, including new product launch strategy and integrated campaigns.
• Manage localized brand content for JP, KR, and SEA, including marketing copy, product content adaptation, and social media strategy.
• Coordinate end-to-end process of new product introduction with documentation, launch timelines, and cross-functional collaboration.
• Serve as primary communication bridge between the brand and external partners across JP, KR, and SEA, building strong relationships.
• Travel regularly to Korea, Japan, and SEA for alignment, on-site execution, market research, and campaign support.
• Monitor local market performance, collect consumer feedback, and translate insights into optimization plans and brand strategies.

Skills

Marketing strategy

Content localization

Cross-cultural communication

Project management

Travel readiness

Partnership development

Education

Bachelor's degree in Marketing or related

Tools

CRM software

Job description

Job Responsibilities

1. Lead and oversee brand marketing initiatives across Japan, Korea, and Southeast Asian markets, including new product launch strategy, seasonal/event marketing, cross-industry partnerships, and integrated marketing campaigns.

2. Manage localized brand content for Japan, Korea, and Southeast Asia, including marketing copywriting, product content adaptation, and social media strategy, ensuring alignment with local cultural context and brand tone.

3. Coordinate the end-to-end process of new product introduction, including documentation preparation, launch timeline planning, and cross-functional collaboration to ensure efficient execution.

4. Serve as the primary communication bridge between the brand and external partners across Japan, Korea, and Southeast Asia, building and maintaining strong business relationships to support successful cooperation.

5. Travel regularly to Korea, Japan, and Southeast Asian markets for brand alignment, on-site execution, market research, and campaign support where needed.

6. Monitor local market performance, collect consumer and partner feedback, and transform insights into optimization plans and innovative brand strategies.

Qualifications

1. Bachelor’s degree or above in Marketing, International Business, Communications, or related fields. Majors in English, Thai, Korean, or other relevant languages are preferred.

2. Proficient in English, with strong written and verbal communication skills.

3. Strong understanding of Japan, Korea, and Southeast Asian markets, including cultural nuances and consumer behavior, with demonstrated cross-cultural communication and brand insight.

4. Minimum of 5 years of experience in brand, marketing, or international partnership roles. Experience in Japan, Korea, or Southeast Asian market execution is a strong advantage.

5. Strong project management skills with demonstrated ability to independently manage multiple initiatives simultaneously and collaborate across teams.

6. Able to thrive in a fast-paced environment with strong stress tolerance; willingness to travel periodically to Korea, Japan, and Southeast Asian countries.